Product Marketing, Senior Advisor

Remote Work:
Yes

Overview

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

Our Intelligent Automation (IA) Portfolio Marketing team is looking for a product messaging and use case strategist with a strong understanding of automation technologies and the ability to translate technical concepts into clear, customer-focused narratives. This role ensures that every offering within our IA portfolio (Machine Vision, Fixed Industrial Scanning, RFID) has a compelling narrative and validated use cases from the earliest stage of the product lifecycle.

Acting as the bridge between Product Management, Product Marketing and Partner Enablement, this role will help shape the messaging and competitive advantages behind our solutions and ensure alignment across teams for successful go‑to‑market execution. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

Travel expectation – Up to 25%

Responsibilities

• Engage early in the product development cycle to identify and shape use cases and product narratives before launch.
• Capture, document, and standardize validated automation use cases from product & solutions teams, partner collaborations, CoEs, and field projects.
• Collaborate closely with Product Managers and Product Marketers to translate technical features into customer‑centric benefits and compelling stories.
• Assist the communications team in maintaining a consistent flow of information to keep partners informed about new use‑case opportunities and updates.
• Establish a systematic approach for publishing use case success stories, from initial capture to marketing assets and sales enablement tools.
• Prepare messaging and collateral well ahead of launch deadlines to avoid last‑minute gaps.
• Collaborate on product refresh, and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers based on quarterly business results reported by regional product management team and portfolio‑based pipeline reports.
• Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top‑tier products critical to the regional annual P&L.
• Drive sales use cases and propositions for portfolio‑specific overlay sales teams.
• Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.

Qualifications

Minimum

• BA/BS degree
• 12+ years of work in sales/engineering/marketing roles
• Expertise in Intelligent Automation technologies, markets, customers environments and partner ecosystem
• Product marketing and/or comparable product management, development experience
• Ability to technically understand how products fit in to create and deliver a solution
• Travel expectation – Up to 25%

Preferred

• Understanding of holistic go‑to‑market readiness, especially readiness of different channels for the portfolio at large
• Influence/Negotiation/Partnership skills with product teams
• Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
• Organizational Agility:
  Matrix, indirect management
• Clarity of thinking & vision - keen prioritization skills
• Excellent presentation & communication skills
• Demonstrated willingness to actively…