Senior Product Marketing Manager, Direct to Patient

** Company Description
** Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer.

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Position Summary:

We’re hiring a Senior Manager, Direct to Patient (DTP) Marketer, to accelerate the growth of Guardant Reveal by developing smart, insight-driven marketing programs. In this role, you will lead the direct-to-patient strategy and execution across digital, social, and traditional channels—using data, creative thinking, and strong cross-functional collaboration to reach, educate, and activate patients. This is a high-impact opportunity to help shape a rapidly expanding category in precision oncology and deliver meaningful results for both the business and the patients we serve.#

Essential Duties and Responsibilities:

* Lead the development and execution of DTP campaigns for Guardant Reveal to drive brand awareness, disease awareness, patient acquisition, and conversion across channels including social, display, web, CRM, direct marketing, in-office, print, with a strong emphasis on digital.
* Develop strategic briefs, provide clear and timely creative feedback, and build strong, collaborative partnerships with agencies.
* Use data-driven insights to help shape DTP and digital marketing plans and continuously optimize strategy.
* Create compelling patient friendly content that supports our website and other channels and partner closely with CX to build out our patient experience in the portal.
* Stay current on marketplace, consumer, and healthcare-specific trends and translate those insights into actionable marketing opportunities.
* Manage end-to-end project execution, delivering high-quality work on time, using agile approaches when appropriate, and ensuring all activities meet regulatory and compliance requirements.
* Partner closely with analytics to conduct research, and define and measure campaign effectiveness, ensuring ROI and achievement of brand goals.#

Qualifications:

* 7+ years of Marketing experience, 3+ years in DTP/DTC.
* Must have a Bachelor’s degree; MBA or Master’s preferred .
* Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, often without direct authority.
* Ability to work effectively and collaboratively in a team-based environment and partner with external/internal stakeholders; contributes to a culture of collaboration and teamwork.
* Problem-solver mentality, with ability to solve a broad range of problems in varying scope and complexity, with an impetus toward action.
* Exceptional organizational and communication skills, with high attention to detail in execution of deliverable-related tasks.
* Comfort with ambiguity and dynamic environments.
* Proximity to Guardant Health Palo Alto, CA office is a plus, with the ability to work onsite in accordance with the hybrid policy.
* Prior experience in healthcare, diagnostics, or oncology is a plus.
** Hybrid Work Model:
**** This section is applicable to onsite employees who are eligible for hybrid work location as specified by management and related policies.  Guardant has defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires.

At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.
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