Omni-Channel Marketing Director, Respiratory Biologics

Omni-Channel Marketing Director, Respiratory Biologics

Location:

Philadelphia, PA. Posted on Jan 6 2026.

Employment type:

Full-time.

• Develop media budgets, allocation strategies, and plans across all media channels including digital, print, and alternative media platforms.
• Own and manage relationships with media agencies to ensure effective collaboration and execution of campaigns.
• Oversee the development, execution, & optimization of digital media push tactics (paid search, social, display, voice, mobile, emerging channels).
• Define and drive the strategy for digital content journeys, aligning with customer needs and brand objectives.
• Use data-driven insights to refine strategies and improve ROI across media and content initiatives.
• Foster a collaborative and innovative team environment, encouraging professional growth and development.

• BS/BA with 8 years commercial experience including marketing, sales, and/or market access.
• Minimum 4 years of experience in US pharmaceutical/biotech marketing.
• Minimum of 2 days per week in office required.
• Ability to travel up to 20% domestic.

• Experience in Respiratory, Specialty, and/or Rare Disease (a plus).
• Previous people leadership experience.
• Proven track record in managing media budgets, agency relationships, and digital campaigns.
• Strong knowledge of digital marketing tactics: SEO, SEM, paid media, social media, CRM, and website management.
• Experience using analytics tools to measure campaign performance and optimize strategies.
• Excellent leadership, coaching, and communication skills, and ability to inspire and develop teams.
• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Strategic thinker with strong attention to detail and problem-solving skills.

This role is hybrid, offering a mix of remote work and on-site collaboration. Expectation is 2-3 days per week in the office.

We encourage you to apply if you are passionate about making a difference in patients’ lives and are ready to lead in a fast-paced, innovative environment.

Please visit GSK US Benefits Summary to learn about the comprehensive benefits program offered to GSK US employees.

Equal Opportunity

Employer:

GSK is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under law.

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