Marketing Execution Lead

Global Financial Firm located in Irving, TX has an immediate contract opportunity for an experienced Marketing Execution Lead.

"This role is currently on a Hybrid Schedule.
You will need to have reliable internet, computer and android or iphone for remote access into the client systems during remote work.
We will be expected in the office weekly 3 days depending on the team requirement.


**** Video/ f2f interviews are required prior to all offers.

Pay rate range: $ 56.00 - $ 66.00 Negotiable based upon years of experience

As Execution Lead on Client Travel, you will be responsible for the execution and management of TY Marketing and Client Travel multi-channel marketing campaigns targeting all Client Card members that have access to both the Thank You loyalty program and the Client Travel site where customers can redeem and earn points (where eligible).
In this role, you will be focused on executing the creative and contact strategy for TY Marketing and Client Travel campaigns across all marketing channels.
You will partner with a variety of cross-functional stakeholders and business areas to coordinate the end-to-end implementation of campaigns. You will also own the requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.

Core Responsibilities

Serving as the marketing execution leader driving best-in-class customer experiences, the following responsibilities are key to the role:

• Support internal agency briefing and creative development working with Campaign Strategy Lead
• Partnering with internal teams on implementation of marketing creative and capabilities including personalization and integration across marketing channels and UAT prior to launch
• Managing campaigns (digital and print, awareness and targeted) to ensure initiatives are on-strategy, on time and in budget
• Updating campaign progress and capturing records within Clients marketing workflow tool to maintain Clients high controls standard
• Partnering with Digital/Mobile and Strategy leads to obtain results learning and support optimization plans
• Ensuring strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to Clients rigorous controls standard
• Working across multi-functional teams, such as:
  • Product and Marketing Strategy team
  • Agencies for creative development and execution
  • Marketing Information Management and channel teams to influence and coordinate targeting
  • Analytics team to track and support the reporting of campaign results and campaign optimization recommendations
  • Legal and Compliance for approval of all marketing content

Qualifications

• Proven track record in direct or digital marketing with 5-10 years of experience required
• Experience with marketing project and program management
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creativity and innovation with a focus on constant improvement
• Excellent written and oral communication skills
• Highly proficient with Excel and PowerPoint presentation
• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus