Social Media Content Strategist Part Time

Benefits:

• Employee discounts
• Flexible schedule
• Free food & snacks

Social Media & Content Strategist - Part Time

10–15 hours/week

About Honeyplate

Honeyplate is a Connecticut-based meal prep and catering company focused on scratch-made, nourishing food that fits into real life. We create food that’s intentional, flavorful, and convenient—and we’re growing fast.

We’re looking for someone who understands how content works
, not just how to post it.

This is a strategy + execution role.

As our Social Media & Content Strategist, you’ll be responsible for planning, creating, and managing social content that aligns with our brand, follows platform trends, and drives engagement and sales. You’ll also manage Facebook and Instagram ads and help ensure our content shows up consistently, creatively, and intentionally.

You’ll have ownership over how our social presence is planned and executed—working closely with the founder to align content with menus, promotions, and business goals.

• Develop and maintain a social media content strategy aligned with brand goals and promotions
• Plan content themes, formats, and posting cadence
• Monitor platform trends, audio, formats, and best practices—and adapt content accordingly
• Review performance regularly and adjust strategy as needed

• Capture high-quality photo and video content (meals, behind-the-scenes, packaging, lifestyle)
• Edit short-form video content for Instagram Reels, Tik Tok, and Facebook
• Create and schedule posts across platforms
• Maintain a living content calendar tied to menus and launches
• Repurpose content efficiently to maximize output

• Manage and optimize Facebook and Instagram ad campaigns
• Support promotions, first-order offers, and menu highlights
• Test and iterate creative, copy, and audiences
  
  Monitor performance and report on results

• Monitor and respond to comments and DMs
• Answer questions and guide followers toward ordering when appropriate

• Support content creation or promotion related to local partnerships or collaborations
• Assist with social execution for community initiatives as needed

• Strong experience with content strategy, creation, and execution
• Excellent skills in short-form video capture and editing
• Deep understanding of Instagram, Tik Tok, and Facebook trends
• Experience managing Facebook & Instagram ads
• Strong creative instincts and ability to plan content intentionally
• Organized, self-directed, and comfortable owning a content calendar

• 10–15 hours per week
• Flexible schedule with clear priorities
• Competitive hourly pay based on experience
• Weekly Honeyplate meal credit
• Opportunity to grow the role over time

Why This Role Matters

This person will directly shape how Honeyplate shows up online. You won’t just be posting—you’ll be planning, adapting, and improving content based on what’s actually working.

Please include:

• Your resume
• A short note on why this role is a fit
• Examples of social or video content you’ve planned and created