Senior Marketing Manager, ABM​/Integrated Campaigns

Senior Marketing Manager, ABM / Integrated Campaigns page is loaded## Senior Marketing Manager, ABM / Integrated Campaignslocations:
US - Georgia - Virtual time type:
Full time posted on:
Posted Yesterday job requisition :
R0001226

Candescent is the leading cloud-based digital banking solutions provider for financial institutions. We are transforming digital banking with intelligent, cloud-powered solutions that connect account opening, digital banking, and branch experiences for financial institutions. Our advanced technology and developer tools enable seamless, differentiated customer journeys that elevate trust, service, and innovation. Success here requires flexibility in a fast-paced environment, a client-first mindset, and a commitment to delivering consistent, reliable results as part of a performance-driven, values-led team.  

With team members around the world, Candescent is an equal opportunity employer.
** About Candescent
** Candescent brings together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes on any core.

With strong backing from Veritas Capital, we are on a mission to modernize the future of banking through cloud-native architecture, AI, and data-driven personalization.

We offer an extensive portfolio of industry-leading products and services with an extensible ecosystem of integrated solutions. Our API-first architecture and developer tools enable financial institutions to optimize and expand upon their existing capabilities by seamlessly connecting custom-built or third-party solutions. And our connected in-person, remote and digital experiences reinvent customer service across all channels.

We are a performance-driven, values-anchored team that appreciates agility, transparency, and innovation. Success here requires flexibility in a fast-paced environment, a client-first mindset, and the ability to elevate a brand through the delivery of consistent and reliable results. Candescent is an equal opportunity employer. The Opportunity The Senior Marketing Manager, ABM / Integrated Campaigns will play a critical role in driving Candescent’s growth by designing and executing account-based and integrated marketing programs that accelerate pipeline, deepen buyer engagement, and support revenue outcomes across priority segments and accounts.

Reporting to the VP of Growth Marketing, this role sits at the intersection of strategy and execution—partnering closely with Sales, Field Marketing, Product Marketing, Digital, Content, and Marketing Operations to deliver always-on, data-driven ABM and integrated campaign experiences. This is a hands-on, high-impact role ideal for a marketer who thrives in fast-paced, cross-functional environments and is energized by turning insight into action.

What You’ll Do
* ABM & Integrated Campaign Strategy:
Own the development and execution of ABM and integrated campaign programs across one-to-one, one-to-few, and one-to-many motions.
* Tight Field Marketing Interlock:
Translate business priorities and sales objectives from Field Marketers into scalable, outcome-driven marketing programs for target accounts and segments—aligning programs with territory plans and pipeline goals.
* Account & Buyer-Centric Execution:
Partner on the design and evolution of Ideal Customer Profiles (ICP), segmentation, and buyer journey mapping.
* Campaign Orchestration:
Activate integrated campaigns across digital and offline channels including paid media, website personalization, email, social, direct mail, and events, and the power user for GTM platform.
* Campaign Optimization & Measurement:
Use data and insights to continuously optimize targeting, channel mix, and messaging. Partner with Analytics and Marketing Operations to define KPIs, measure ROI, and communicate impact.
* Operational Excellence &

Innovation: Improve processes related to campaign execution, reporting, and approvals. Identify automation and experimentation opportunities to increase scale and efficiency.
* Cross-Functional Leadership:
Serve as a trusted partner across Product Marketing, Digital, Content, Field, and…