Senior Lifecycle Marketing Manager

We're building the creative layer for modern communication. Every month, over a billion people make presentations — but the tools they use to make them haven't evolved in decades. We're changing that, using AI to disrupt a massive market.

📈 Millions of people rely on Gamma to create, teach, and persuade, creating more than 1 million gammas every day.

💻 We see Gamma as the next great workplace tool, combining viral B2C love with a massive B2B opportunity. We believe AI can be a true creative partner: one that understands context, clarity, and taste.

💸 We’ve reached a $2.1B valuation
, crossed $100M in annual recurring revenue
, and have been profitable since 2023.

💙 We're an imaginative, passionate team who takes our work seriously, but not ourselves. Our culture is warm, a little quirky, and fueled by curiosity.

You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross‑channel experiences that activate new users, drive engagement, and turn casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity while resonating across cultures and continents.

As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free‑to‑paid conversion. You'll develop re‑engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience.

Our team has a strong in‑office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.

• Design and execute lifecycle marketing campaigns across email, in‑app, and push notifications, building sophisticated automation flows in customer.io
• Optimize key conversion points including onboarding completion, first meaningful creation, free‑to‑paid conversion, and Weekly Active Creator status
• Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
• Increase user activation rates, improve conversion at critical funnel stages, and reduce time‑to‑value through optimized onboarding flows
• Adapt campaigns for international markets with diverse user needs, considering cultural nuances, time zones, and local behaviors
• Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

• 5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi‑channel lifecycle programs
• customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
• B2C and B2B chops with understanding of how to market to both individual consumers and business customers
• Global experience managing campaigns for international, multi‑market user bases
• Data‑driven mindset with comfort using analytics tools, building dashboards, and letting data guide decisions
• Experimental rigor with ability to design proper A/B tests, understand statistical significance, and move fast
• Excellent writing skills with ability to craft compelling, on‑brand copy that drives action
• (Nice to have) Experience with internationalization and localization programs
• (Nice to have) Familiarity with PLG (product‑led growth) strategies and metrics
• (Nice to have) SQL or data analysis skills
• (Nice to have) Already a Gamma user who understands the product deeply

Compensation range :

Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.

If you’re interested in this role but you don’t meet every requirement, we encourage you to apply…