Marketing Manager, Rosetta Stone Consumer

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IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Consumer Marketing Manager for Rosetta Stone.

Rosetta Stone has been the leading language learning program for 30 years. In this role, you will develop and execute multi-channel marketing strategies to acquire new customers and drive engagement with the brand and product. This will include brand and product messaging, seasonal and promotional campaigns, social media, content marketing, and more. You’ll also manage a small team of email and content marketers.

The ideal candidate is creative and strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

What You'll Be Doing

• Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
• Refine and build out Rosetta Stone’s consumer brand messaging
• Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
• Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
• Develop and execute marketing plans and messaging to support new product/feature launches
• Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
• Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
• Manage and mentor 1 Marketing Associate, with opportunity to add headcount

• BA/BS degree
• 9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
• Minimum of 2-3 years of managing, coaching, and motivating direct reports
• Strategic thinking:
  You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
• Written communication:
  You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
• You get things done:
  You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
• Interpersonal skills:
  You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

• 1 in 4 students in the United States uses
• Rosetta Stone provides an immersive learning experience for 25 languages
• Wyzant is the nation's largest community of tutors, covering 300+ subjects
• Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources