Head of Marketing

Head of Marketing

Department: 51-893 - Subscription - Digital Acquisition Media

Employment Type: Full Time

Location: Belgium - Brussel (Culliganlaan)

We are Eleven, now a DAZN group company. Bringing our expanded capabilities in the live sports streaming sector and establishing ourselves as a global leader. This acquisition offers several benefits, including entering new territories, generating revenue through social media, and acquiring additional football rights. We are thrilled to announce that we are now the official broadcaster for top football leagues and international content in Portugal and Belgium.

As Head of Marketing for Belgium, you will lead DAZN’s marketing strategy across two key European markets, driving brand awareness, engagement, and subscription growth. This role combines strategic vision with operational excellence, ensuring campaigns resonate locally while aligning with DAZN’s global objectives. Acting as the brand guardian for both regions, you will oversee creative development, social media, content marketing, partnerships, and event activations.

Your leadership will be critical in building fan-first experiences and positioning DAZN as the leading destination for sports streaming.

This role will be based in Brussels, Belgium. Benefits include meal tickets, expense allowance, group insurance (3% of gross salary), hospitalization insurance (DKV) and transport allowances.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

• Develop and execute marketing strategies for Belgium to achieve growth and engagement targets.
• Lead brand positioning and creative campaigns across acquisition, CRM, digital, social, broadcast, and experiential channels.
• Ensure brand consistency across both markets, acting as the main liaison between local and global creative teams.
• Activate campaigns on social media and PR, leveraging influencers and owned channels to maximize reach.
• Oversee event activations at major sports events (e.g., NFL, NHL) and B2B summits.
• Plan and optimize content marketing strategies to drive engagement across platforms.
• Collaborate with partner marketing teams to align and optimize joint programs.
• Manage marketing budgets and performance tracking, ensuring ROI-driven decisions.
• Lead and mentor a high-performing team
  , fostering creativity, accountability, and operational excellence

• Expertise in marketing strategy, creative campaign development, social media, and partner marketing.
• Strong communication, collaboration, and problem-solving abilities.
• Proven experience managing teams, budgets, and cross-functional projects across multiple markets.
• 8–10 years in sports or entertainment marketing, with deep understanding of subscription models.
• Track record in consumer marketing within a subscription-based business.
• Data-driven approach to translating metrics into actionable strategies.
• Degree in Marketing, Business, or related field (or equivalent experience).
• Fluent in English, French and Dutch
• Deep knowledge of football and local fan culture.
• Passion for sports and DAZN’s mission.

• Meal tickets - 7€ a day with a personal contribution of 1.09€
• Net expense allowance
• Group insurance (3% of gross salary)
• Hospitalization insurance (DKV)
• Home work allowance when you come by private car (max 25 Euro based upon distance in km between home
  -work). When coming by public transport, 100% of train costs are covered, 80% of bus / metro.
• Holiday pay and 13th month according to PC