Product Marketing Specialist- Insurance Solutions

Product Marketing Specialist - Insurance Solutions

Join to apply for the Product Marketing Specialist - Insurance Solutions role at Cotality
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At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people‑centric.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it’s a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy.

As part of the Insurance Solutions Product Marketing Team, this Product Marketing Specialist will be pivotal in shaping the go‑to‑market strategy, positioning, and messaging for our insurance solutions weather products. This individual will work cross‑functionally with product management, sales, and marketing teams to define and deliver high‑impact marketing programs that drive awareness, demand, and adoption of our products and deliver exceptional customer experiences.

You will be responsible for creating compelling content for campaigns, conducting market research, and ensuring that our products resonate with target customers to amplify our market presence, deepen customer loyalty, and position us as the leaders we are in property insurance solutions.

• Go‑to‑Market Strategy:
  Develop and execute comprehensive go‑to‑market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with product roadmaps.
• Positioning & Messaging:
  Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. Ensure consistency across all marketing and sales materials.
• Market Research & Competitive Analysis:
  Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features.
• Content Development:
  Produce high‑quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as Hub Spot, Salesforce, etc.
• Sales Enablement:
  Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently.
• Customer & Product Advocacy:
  Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy.
• Performance Tracking & Reporting:
  Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics.
• Cross‑functional
  
  Collaboration:
  
  Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing.
• Global/Regional Strategy:
  Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally.
• KPIs and Metrics:
  Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement.

• Large (~$2B+ revenue) formerly public information services and data business
• Durable cash flow and profitability regardless of changes in macroeconomic conditions
• Company certified as a global "A Great Place to Work".
• Hybrid or Remote working model
  - You have the flexibility to work a Hybrid work schedule or be fully remote. Most employees come into the office 1 day a week for "moments that matter" and the rest of the time can be remote.
• Competitive compensation and benefits!
• Career path for continued professional growth.
• Working with leaders that care about your professional growth!
• Access to our world class self‑development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

• Education:
  
  Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Experience:
  
  2+ years of…