Sr Mkt Manager Member Engagement and Lifecycle

Sr Mkt Manager Member Engagement and Lifecycle

Vori Health is an award‑winning, nationwide, virtual‑first, musculoskeletal medical practice focused on evidence‑based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial assessment and coordinate all aspects of care.

We are on a mission to empower humanity to lead a healthier life.

The Senior Marketing Manager Member Engagement & Lifecycle will own the end‑to‑end member journey—from enrollment and activation through ongoing engagement and retention. This role partners deeply with Product, Implementation, and Account Management to deliver compliant, effective, and personalized member communications. It reports directly to the Senior Director of Marketing and Member Experience and is fully remote.

• Own the member lifecycle framework: build awareness → invite → enroll → activate → engage → retain
• Define success metrics and conversion benchmarks for each stage
• Identify and prioritize opportunities to improve member engagement
• Optimize enrollment flows and onboarding journeys
• Partner with Product to improve activation experiences
• Test and iterate on messaging, timing, and channels
• Own planning and execution of email, SMS, push, call, and direct mail campaigns
• Build and manage journeys, triggers, and segmentation
• Ensure partner‑ and population‑specific customization
• Work closely with Implementation and Account Management to follow partner rules
• Ensure compliant messaging across health plans and employer groups
• Document and govern communication standards
• Track engagement, enrollment, activation, and retention metrics
• Run A/B tests and experiments to improve funnel performance
• Report insights and recommendations to leadership
• Partner with cross‑functional teams, including legal and compliance, on activation and in‑app experience
• Own systems and tools such as Braze, member segmentation, journey logic, preference management, and conversion reporting
• Perform other projects and duties as assigned

• 5‑7+ years lifecycle or growth marketing experience in B2B2C or healthcare
• Deep experience with enrollment and member engagement
• Strong systems thinker with hands‑on marketing automation expertise
• Experience working in regulated environments
• Proven ability to develop and optimize multi‑channel campaigns with measurable outcomes
• Strong analytical skills—comfortable working with data to inform strategies and decisions
• Familiarity with marketing automation platforms (e.g., Braze) and testing tools
• Exceptional written and verbal communication skills with a member‑first mindset
• Deep empathy for users—especially across underserved or diverse populations
• Strong project management skills; able to juggle multiple priorities and meet deadlines in a fast‑paced environment
• Knowledge of HIPAA compliance and experience working in regulated industries
• Authorized to work in the United States, or able to provide required documentation
• Remote work environment with some travel (≈10%) required for meetings as needed
• Physical requirements include a need for close vision due to computer work

• Competitive Salary based on experience and skillset
• Equity Options to share in the company’s growth
• Health & Wellness: medical, dental, vision coverage and wellness programs
• Retirement Plans: 401(k) with Roth options
• Paid Time Off (PTO): vacation, holidays, and sick leave
• Fully Remote Work: flexible location and workspace
• Professional Development stipend and resources
• Parental Leave: paid parental leave for life moments
• Employee Assistance Program (EAP) for personal or work‑related challenges

Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.