Field Marketing Operations Manager

Job Description

This role is based in our Auburndale, MA office.

The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.

• Event Coordination & Sales Activation
  • Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities
  • Design pre-event, during-event, and post-event sales activation strategies to maximize ROI
  • Coordinate event-specific messaging and materials that enable meaningful sales conversations
  • Develop event follow-up processes and tracking to ensure timely engagement with qualified leads
  • Implement measurement frameworks to track event-driven pipeline and revenue impact
• Operational Efficiency & Technology Integration
  • Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives
  • Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data‑driven insights and integrated tech‑stack, including developing nurture campaigns aligned to firm priorities for lead generation.
  • Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities
• Performance & Leadership
  • Lead cross‑functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals
  • Mentor and support team members on field marketing best practices, account‑based marketing, and sales alignment
  • Generate regular reports on marketing activities, providing insights and recommendations to senior management.

• Bachelor's degree in Marketing, Business Administration, or related field
• 3-5 years of experience in marketing operations or field marketing roles
• Proven track record in campaign management and marketing analytics
• Strong understanding of marketing automation platforms and CRM systems
• Familiarity with digital marketing best practices and measurement
• Orientation with event-based sales activation strategies and execution
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Data‑driven mindset with experience in performance measurement and reporting
• Outstanding communication and interpersonal skills
• Experience working with distributed sales and marketing teams

• Experience with marketing automation platforms (Marketo, Hub Spot, Eloqua)
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics)
• Familiarity with project management methodologies
• Understanding of digital marketing channels and integration with field activities
• Proven success in event management and results tracking

This position requires a strategic thinker with strong operational skills who can translate marketing vision into actionable field programs that drive business results, with particular emphasis on maximizing the sales impact of event investments.

The salary range for this position is $100k-$120k based on experience.

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Tech Target, Inc., doing business as Informa Tech Target, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or…