Head of Marketing

Position: Head of Marketing H/F
# Head of Marketing F/H
* CDI* MASSY (91300)
* 27 octobre 2025## Mission As part of our strong growth ambitions, we are looking for a Head of Marketing (M/F) to join us!

As Head of Marketing at iObeya, you will contribute to the company’s growth strategy with a strong focus on generating qualified leads. You will lead a team of six and ensure alignment between marketing, sales, and product teams.

Your role is both strategic and hands-on, with a strong data-driven, SEO/SEA, and multichannel go-to-market orientation. Your main responsibilities include :### Strategy (with the CEO and the Executive Team):
* Co-develop the global marketing strategy in line with the company’s growth objectives.
* Contribute to brand and product positioning.
* Define and manage the marketing budget.### Marketing Plan Development and Execution:
* Define and drive strategies for lead acquisition, partner acquisition, and customer expansion.
* Design, deploy, oversee, and continuously optimize multichannel and ABM campaigns (SEO, SEA, Social Media, Content, Events, Webinars).
* Implement data-driven tools and processes: KPIs, ROI, CAC, lead attribution.
* Lead targeted marketing actions for the B2B SaaS segment, specifically within the industrial sector.
* Manage the marketing budget, external providers (freelancers, agencies), and automation tools.
* Oversee content strategy and ensure consistency with market positioning.
* Drive website evolution to ensure an effective customer journey.### Management & Cross-functional Leadership:
* Coordinate and supervise all international marketing operations (mainly Europe and the U.S.).
* Lead, structure, and develop a six-person marketing team, including a creative studio.
* Work closely with Sales, Partnerships, and Product teams to ensure strategic alignment.## Profil recherché### This position is ideal for a candidate who…###
*** Has at least 10 years of experience in B2B SaaS marketing, including a minimum of 5 years in growth marketing and lead generation.
* Masters SaaS go-to-market strategies with a multichannel ABM approach, including inbound, SEO/SEA, events, social media, and content marketing.
* Possesses excellent writing skills in both French and English.
* Has a solid understanding of the U.S. market.
* Is a proven team leader, capable of motivating and developing their team.
* Is fluent in English, both written and spoken.
* Is structured, strategic, rigorous, and hands-on — able to move seamlessly from vision to execution. * (Bonus) Has knowledge of Lean, Operational Excellence, and Manufacturing / Industry 4.0.**### What comes with your offer:###
*** Company equity participation
* 100% health insurance coverage
* 2 days of remote work per week
* Snacks, drinks, and fruit available at the office
* Team bonding moments: after works, summer and end-of-year events
* A people-first company culture based on collaboration and transparency**### Recruitment process:###
* First video interview with the HR team – 45 min
* On-site interview with Cyril Daloz, CEO – 60 min
* Practical Case
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