Senior Associate - Corporate Communications, NY Investment Management

Location Designation: Hybrid - 3 days per week

This position is hybrid - Tuesday - Thursday in the New York Office and Monday and Friday work from home.

Job Title:

Senior Associate, Communications, New York Life Investment Management (NYLIM)

Location Designation:
Hybrid - 3 days per week

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

New York Life Corporate Communications is seeking a dynamic communications professional to join the team and support New York Life Investment Management, an $800 billion, diversified global asset manager.

This person must be able to execute on a combination of judicious and tactical external and internal communications efforts to shape and position announcements including firm news, organizational changes, operational updates, promotional stories, business development, and targeted trade and industry media relations programs.

Key to success will be the ability to quickly cultivate important relationships with corporate communications teammates, internal business partners, including the Office of the CEO, product development, marketing, distribution and HR.

The right person for this promising opportunity must be focused, yet adaptable and agile enough to succeed in a fast-paced environment as part of a tight-knit team that supports an award-winning business. This role reports to the communications lead for New York Life Investment Management.

• With the guidance of the communications lead for NYLIM, help deliver NYLIM’s objectives by building and executing on internal and external communication strategies, while maintaining alignment with New York Life’s overall goals and objectives.
• Collaborate with business partners and agencies to build, execute, and maintain an ongoing calendar of judicious and tactical communications initiatives.
• Create and manage the drafting, review, and approval of external and internal communications materials including press releases; website, social media, and intranet content; town hall scripts; key messages; and Q&A.
• Implement communications plans and strategies that promote NYLIM’s objectives and drive employee engagement with the business and its leadership.
• Develop, maintain, and manage key relationships with investments media.
• Prepare spokespeople for media interviews, including preparing briefing documents.
• Maximize the reach and effectiveness of PR campaigns by collaborating with teams across the organization overseeing digital and social media content.
• Monitor news and trends within the investments and personal finance space to identify and leverage emerging issues.
• Manage workflow with the PR agency, including monthly reporting.
• Work with the team and vendors to measure and monitor communications to inform our storytelling tactics.
• Collaborate with Corporate Communications team colleagues to ensure alignment of all communications.
• Leverage – and stay current with – communications best practices and emerging technologies, including generative AI tools, to enhance team capabilities and content quality.

• Professional with minimum of 5 years’ media-relations experience, and at least 2-3 years of strong experience in the asset management space.
• Strong media relations skills and strong experience engaging financial press.

• Superior written, verbal and interpersonal communication skills.
• Creative and strategic thinker with a growth mindset.
• Experience using AI-powered communication tools to optimize engagement and support organizational goals.
• Ability to multi-task and work under pressure to deliver to multiple deadlines.
• Proactive and self-motivated.
• Strong partnering skills and a collaborative approach to working with colleagues across corporate communications.
• Comfort…