Manager, Brand Digital Content

Manager, Brand Digital Content – Conair LLC

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. The company’s domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries.

Position Summary

The Manager, Brand Digital Content will strategically develop, manage, and distribute high‑quality content across , major retailer sites, and advertising media outlets. This role supports brand presence, recognition, and user experience while staying informed about market trends. The manager reports to the Senior Brand Content Manager and partners with Creative, Digital, and Media teams.

Key Responsibilities

• Optimize and execute content for  (homepage, product detail pages, etc.).
• Build and execute below‑the‑fold enhanced content on PDPs, landing pages, and other touchpoints.
• Perform regular homepage updates aligned with national promotions, content pillars, seasonality, and other campaigns.
• Update and refresh existing website content to maintain relevance and accuracy.
• Own the recipe database, collaborating with Product, Test Kitchen/Culinary Innovation, and SEO agency on recipe trends.
• Build Amazon A+ content and maintain Cuisinart brand stores across retailer partners.
• Work with top 20+ retailers (Costco, Walmart, Amazon, Kohl’s, etc.) to ensure content meets brand guidelines and format requirements.
• Manage ratings & reviews syndication (Bazaar Voice).
• Partner with SEO agency on content optimizations to increase organic search traffic and enhancements.
• Conduct digital shelf audits to ensure accurate brand representation across retailers.
• Ensure brand consistency and compliance across all sites and content formats.
• Collaborate with Web Development and SEO teams to implement website enhancements and updates.
• Upload and optimize content on the Cuisinart You Tube channel.
• Support internal photo shoots, ensuring content aligns with brand guidelines and placement needs.
• Initiate internal shoots based on content calendars and brand objectives.
• Collaborate with external creative agencies and production houses on content production and enhancements.
• Assist in managing the digital editorial content calendar to align with brand goals, national promotions, and content pillars.

Qualifications

• 3–5 years of experience in a brand content role (assistant or manager).
• Experience in content strategy development and implementation.
• Ability to manage multiple projects and work independently in a fast‑paced environment.
• Proficiency with content and e‑commerce management tools such as Salesforce Commerce Cloud, Salsify, Syndigo, Crazy Egg, Amazon Vendor Central, You Tube Studio, and Figma.
• Knowledge of brand content and e‑commerce best practices to drive engagement and conversion.
• Creative thinker with strong attention to detail.

Environmental Factors

• Office environment with normal working conditions.
• Must be able to sit for extended periods and use a computer keyboard.
• On‑site presence Monday through Thursday; flexible remote work on Fridays.

What We Offer

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401(k) and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

Join the Cuisinart Brand Team and help evolve the brand by creating compelling content that drives consumer engagement and marketing success. If you’re passionate about brand and creative strategy, driving brand visibility, and bringing campaigns to life across channels—apply online and let us know why you would make a great addition to Conair.

Seniority level
:
Mid‑Senior level

Employment type
:
Full‑time

Job function
:
Marketing and Sales

Industries
:
Manufacturing

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