Search Marketing Specialist

Overview

CACTUS is a remote‑first organization and we embrace an accelerate from anywhere culture. For this critical role, we are looking for the candidate to be based in Shanghai. You may choose to work from home in Shanghai; however, you will be required to travel to our Shanghai office 3 days a week for business requirements, meetings, or company/team events, or on short notice as needed.

We are seeking a highly motivated and experienced marketing professional with Search marketing experience to lead the marketing and growth initiatives for Cactus Communications in China. This is a critical role responsible for driving new client acquisition, brand awareness and growth for our products and services portfolio within the China retail market. The Search Marketing Specialist will be responsible for planning, executing, and optimizing both PPC and SEO/GEO marketing initiatives across various platforms, including among others Baidu, Bing, 360, Deep Seek, ChatGPT and Perplexity.

The ideal candidate will have a strong background in search marketing, performance marketing, and analytics, and a keen appetite for experimentation.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Baidu, Bing, 360, and third‑party networks.
• Develop and implement full funnel marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Conduct A/B testing and other experimental methodologies to optimize campaigns.
• Analyse data to derive insights and make data‑driven decisions to improve campaign effectiveness.
• Utilize analytics platforms such as Power
  
  BI to track, measure, and report on campaign performance.
• Manage budgets and ensure campaigns are delivered on time and within budget.
• Lead SEO (on‑page, off‑page, technical) and GEO (optimising for Deep Seek, ChatGPT, Doubao etc.) to drive organic growth.
• Collaborate with cross‑functional teams (Products, Design, Business Intelligence, Content etc.) to execute on the business goals.
• Stay updated with industry trends, best practices, and competitive landscape to identify new opportunities and improve existing strategies.

• Bachelor’s or master’s degree in marketing, business, or a related field.
• 6+ years of hands‑on experience in paid marketing in the consumer space.
• Proven experience in planning and executing campaigns across Baidu, Bing, 360, with strong analytical skills. The candidate must also have strong reporting and dashboarding skills using tools like Excel.
• Experience with A/B testing and other experimentation tools, combined with a deep understanding of digital marketing concepts and best practices.
• Expertise in optimization of traditional search algorithms (On‑page, off‑page and technical SEO).
• Strong project management skills with the ability to manage multiple campaigns simultaneously, along with a creative mindset and passion for marketing innovation and experimentation.
• Excellent communication (both written and spoken English) and interpersonal skills.

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and four interview rounds.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote‑first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across…