Marketing and Business Development Adviser – Corporate & Finance; Banking, RSS, Capital Markets

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Marketing and Business Development Adviser – Corporate & Finance (Banking, RSS, Capital Markets and IERP)

London

Marketing and Business Development

35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.

We need a capable and enthusiastic adviser to support the UK Finance M&BD Managers and BD and marketing activities for the Finance practice areas within our Corporate & Finance group. This will include working with our Banking, Restructuring and Special Situations (RSS), Capital Markets and Infrastructure Energy Resources and Projects (IERP) practices – a broad remit across some fast‑paced and exciting areas of law.

This is a global role, with a particular focus on the UK, and encompass the full range of business development and marketing activities including: pitching, credentials and other marketing collateral; client/sector and competitor analysis; client targeting and cross‑selling; profile raising and marketing campaigns including communications such as directory submissions, deal reporting, online content (intranet, newsletters and ), and BD evaluation and reporting.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.

• Coordinate pitches and help partners and teams prepare for presentations, including writing domestic and cross‑border pitches, proposals and credentials whilst ensuring the best practice pitch approach is applied.
• Write and produce other bespoke materials, including client presentations and standard marketing materials for the Finance practices.
• Collate and maintain information on the firm wide Global Pitch system and Experience Management system (Foundation); monitor success rates and make recommendations for improvements.
• Undertake and maintain post pitch feedback where appropriate.

• Supporting the Finance practices on client relationship management initiatives, including developing client plans and ensuring the core teams deliver on key objectives and priorities, and ensuring client reporting requirements are met.
• Supporting on client targeting initiatives and analysis and monitoring and analysing financial performance.
• Ensuring that client relationship management principles and best practice are adopted, working with other M&BD and client relationship management colleagues as required.
• Conducting "client listening" (post‑matter reviews, client service reviews and post‑pitch debriefs) for key clients.
• Supporting the monitoring of annual M&BD budgets and expenditure for marketing activities.

• Collate and maintain deal information, pitches/proposals, credentials, intranet/web content, etc. including use of our Experience Management system (Foundation).
• Maintain and regularly analyse key M&BD information systems and library of materials centrally including the pitch tracker, intranet, , and Finance hub.
• Liaise and work closely with the Professional Support Lawyers to leverage know‑how and identify appropriate communications and M&BD opportunities through our knowledge and thought leadership platform – Our Thinking.
• Encourage full and effective use of the firm’s CRM database (Inter Action).

• Co‑ordinate client events/seminars/webinars in conjunction with the Events team and Professional Support Lawyers, acting as an 'Account Coordinator' for internal clients, including full and effective use of the firm’s event email marketing system (iPublish).
• Identifying external practice and industry, as well as internal firm events in which the Finance practice lawyers…