Programmatic Manager

AVP, Programmatic Manager

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data‑driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Programmatic Manager to lead efforts in driving successful digital campaigns, supporting business partners across the Synchrony enterprise.

This role will be responsible for executing and optimizing efficient paid campaigns within the Real‑Time Bidding (RTB) landscape.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

• Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
• Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
• Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy
• Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing
• Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
• Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies
• Manage external partner relationships and always be on the lookout for new programmatic opportunities and testing
• Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
• Provide training and support to Programmatic Analysts to promote growth and success
• Perform other duties and/or special projects as assigned

• Bachelor's Degree and 3+ years of hands‑on experience managing programmatic campaigns actively working within buying tools at an agency or brand; or in lieu of Bachelor's degree, a high school diploma/GED and 6+ years marketing experience including 3+ years of hands‑on experience managing programmatic campaigns actively working within buying tools at an agency or brand
• Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 2 or more DSPs, including The Trade Desk , Yahoo, or Amazon
• 3+ years agency experience; including developing and executing plans in a fast‑paced environment and consistently meeting deadlines
• 1+ years of experience in training and supporting junior team members
• 2+ years experience negotiating media placements and added value with publishers & partners

• Experience working on both B2C and B2B campaigns; working in financial category a plus
• Experience with Prisma or similar digital advertising management platform
• Advanced knowledge in display advertising and the media landscape, specifically around real‑time bidding, ad networks, DSP platforms, native media, video and associated technologies
• Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in…