Engagement Strategist

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Purpose The Engagement Strategist is responsible for designing and executing participant engagement strategies that drive measurable outcomes. This role blends strategy, analytics, creativity, and operational excellence. The Engagement Strategist will lead multi‑channel marketing campaigns, advance a test‑and‑learn culture, and collaborate across teams to improve engagement and deliver meaningful participant experiences. They connect ideas to outcomes and uncover insights into action.

Essential Functions

• Develop and execute data‑informed engagement strategies, roadmaps, and multi‑channel marketing journeys.
• Build, launch, and optimize complex multi‑channel journeys within the marketing automation platform.
• Lead testing strategies, including hypothesis creation, setup, measurement, next steps, and readouts.
• Report on engagement performance and translate insights into clear recommendations and next steps.
• Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program.
• Partner cross‑functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives.
• Identify engagement trends, gaps, and opportunities using participant behavior and performance data.
• Deliver high quality work, business metrics on the performance of engagement initiatives.

Knowledge, Skills, and Abilities

• Experience with growth marketing, digital marketing strategy, and/or engagement; ear for the voice of the consumer.
• Excellent project management skills and ability to manage the priorities of multiple stakeholders.
• Demonstrates high attention to detail, strong critical thinking, and an ownership mindset to proactively solve problems.
• Comfortable building and managing complex communications journeys; marketing automation expertise;
  Iterable experience is a plus.
• Experience using data to make decisions and build business cases for investment.
• Strong ability to convey concepts creatively, logically, and concisely.
• Experience with copywriting/creative is a plus.
• Understanding of the health, wellness, behavior change, or health technology preferred.

Qualifications

Education: BA/BS required. Degree in Marketing, Communications or English preferred.

Experience: 5+ years of experience in consumer marketing with a demonstrated track record in growth marketing and examples of past results.

General Working Conditions

Work location is remote (home or office) with occasional in‑office meetings. The role requires extended periods of sitting at a computer, frequent interruptions by colleagues, and maintaining a high level of focus.

Disclaimer

This description is intended to identify the classification and illustrate the duties that may be assigned. It should not be interpreted to describe all duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. Wondr Health also participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. (United States).