Marketing Specialist - B2C

Overview

Join to apply for the Marketing Specialist – B2C role at Wondr Health
. 3 days ago Be among the first 25 applicants.

Get AI‑powered advice on this job and more exclusive features.

As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist provides planning and execution of participant adoption marketing projects. The role is responsible for developing high‑impact, just‑in‑time materials to increase adoption rates and make a difference in many lives. Candidates must thrive in a rewarding, high‑urgency, fast‑paced environment.

Department: Marketing
Position: Marketing Specialist / B2C
Reports to: Director of Marketing
Job class: Exempt

• Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption objectives.
• Develop integrated, compelling traditional and digital campaigns driven by past performance and target demographic data to increase enrollments.
• Gather feedback from stakeholders to produce impactful content and increase engagement.
• Leverage demand generation skills to capture participant attention.
• Develop and execute strategies across all digital landscapes—emails, text, microsites, social media.
• Manage adoption direct mail communications with the Account Management team and external vendors.
• Create, manage, and update content on internal and external company microsites.
• Drive development and management of co‑marketing materials for clients.
• Collaborate with marketing automation to provide data reports, including email deliverability insights.
• Write, edit, proofread, and update client‑related content in accordance with the style guide.
• Manage agency and vendor relationships to ensure consistent, high‑quality, cost‑effective work.
• Maintain participant contact lists, imports, and permissions.
• Ensure quality, accuracy, and timeliness of all participant communications.
• Optimize digital and print design for various delivery mediums.
• Manage client demands and internal requirements, balancing competing priorities.
• Conduct competitor research related to enrollment efforts.
• Participate in a variety of projects.

• Excellent follow‑up and communication skills.
• Strong project management and time‑management skills.
• Quick learner of technical skills.
• Superior proofreading skills.
• Resourceful personality with exceptional attention to detail and layout consistency.
• Experience working with clients and internal stakeholders.
• Proactive ideation and planning.
• Independent and collaborative work style.
• Creative solutions to existing programs and processes.
• Strategic creative executions.
• Advanced use of Microsoft Office.
• Professional and personable demeanor.
• Knowledge of Adobe Creative Suite.
• Excellent writing and detailed proofreading.
• CRM and marketing automation experience.

General office working conditions: desk in a workstation area with little or no privacy, extended periods of sitting, frequent interruptions, telephone calls. Remote work or hybrid arrangements possible, depending on department head. Private workstations available as needed.

Education: BA/BS in business, marketing or related field preferred.

Experience: 3–5 years marketing experience; 1–2 years in health and benefits industry.

This description is intended to be sufficient merely to identify the classification and be illustrative of duties that may be assigned. It should not be interpreted to describe all duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal‑opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.