Remote Product Marketing Leader

We are currently looking for a Principal Product Marketer - REMOTE. In this role, you will be at the forefront of transforming the dental industry through innovative hardware products. By leading the go-to-market strategy for these products, you will play a critical role in enhancing the technology used in dental practices worldwide. Your ability to translate customer needs into actionable strategies will be vital for launching successful products that resonate with the market.

This position requires a proactive mindset and the capacity to thrive in a dynamic cross‑functional environment, allowing you to make a significant impact on both the company and the industry.

• Define and lead our end‑to‑end GTM strategy for new hardware products - from concept through launch and ongoing adoption
• Deeply understand the customer and partner with the Product and Hardware teams to translate insights into compelling products
• Own positioning, messaging, and value propositions that differentiate our brand and products in competitive markets
• Drive coordinated launch execution across GTM teams, aligning with Product, Engineering, and Hardware
• Define success metrics for each launch, track performance, and optimize GTM efforts based on learnings
• Collaborate with Creative to ensure every customer touchpoint tells a compelling brand story
• Work with Demand Gen and Creative to create campaigns that generate awareness and pipeline

• Minimum of 8 years of professional experience, with at least 4 years in product marketing
• Demonstrated track record of crafting compelling product positioning and messaging
• Excellent written and verbal communication skills; ability to simplify complex concepts
• Ability to communicate clear strategies and motivate cross‑functional teams
• Proven ability to thrive in a fast‑paced environment and manage multiple projects with tight deadlines

• Comprehensive healthcare and dental coverage
• Mental health support and parental planning resources
• Retirement savings options
• Generous paid time off
• Inclusive workplace culture that celebrates diversity and authenticity