Google Ads Manager; Volunteer

Drive Our Mission Forward with Google Ads

Position: Google Ads Manager (Volunteer)
Duration: Project-Based / Ongoing
Location: 100% Remote (Global)
Commitment: Flexible (Est. 3-7 hours per week)

Are you an experienced Google Ads specialist who wants to use your skills to make a measurable impact on a global scale? Can you turn clicks into supporters, volunteers, and champions for a vital social mission?

Go With Fund .org is seeking a savvy and results-driven Volunteer Google Ads Manager to lead our paid search and display advertising efforts. As a non-profit, we may be eligible for the Google Ad Grants program, which provides up to $10,000 USD of in‑kind advertising per month. Your primary mission will be to leverage this powerful resource to its fullest potential, driving high‑quality, relevant traffic to our website to fuel our growth.

About Us:
Go With Fund .org
We are a non‑profit building a free, open‑source, AI‑powered ecosystem to help other non‑profits and social good projects thrive. Our online presence is crucial for attracting the talent and support we need to achieve our mission.

As our Google Ads expert, you will have ownership of our entire Google Ads account. You will be responsible for the full lifecycle of our campaigns, from strategy and setup to optimization and reporting.

• Lead Strategy & Campaign Setup: 🚀 Develop and implement a comprehensive Google Ads strategy. You’ll set up, manage, and optimize campaigns across Search, Display, and potentially You Tube.
• Master Google Ad Grants: 💡 If not already in place, you will help us apply for the Google Ad Grants program. You will be responsible for ensuring our account remains compliant with all Grant policies.
• Conduct Keyword Research: 🔍 Perform in‑depth keyword research to identify high‑intent opportunities to attract potential volunteers, donors, and partners.
• Write Compelling Ad Copy: ✍️ Craft persuasive and engaging ad copy that speaks directly to our target audiences and inspires them to take action.
• Optimize for Performance (CPA, CTR, Conversions): 📊 Continuously monitor campaign performance, adjusting bids, keywords, ad copy, and targeting to maximize conversions and achieve the lowest possible cost‑per‑acquisition.
• Landing Page
  
  Collaboration:
  
  🤝 Work with our web and design teams to provide feedback on landing pages, ensuring they are optimized for conversions.
• Report on What Matters: 📈 Provide clear, concise monthly reports on key metrics (impressions, clicks, CTR, conversions, etc.) and translate the data into actionable insights for the leadership team.

You are an analytical marketer who loves the challenge of a data‑driven role and is excited to apply your skills to a mission‑driven organization. We are looking for someone who:

• Has Proven Google Ads
  
  Experience:
  
  You have hands‑on experience creating, managing, and optimizing successful Google Ads campaigns.
• Is familiar with Google Ad Grants (or eager to learn): Experience managing a Google Ad Grants account is a huge plus, but a strong willingness to learn and master its specific rules is also highly valued.
• Is Data‑Driven: You are comfortable working in Google Analytics, analyzing performance data, and making strategic decisions based on metrics.
• Is an Excellent Communicator: You can translate complex advertising data into clear, understandable insights for a non‑expert audience.
• Is a Proactive Self‑Starter: You are comfortable managing your own projects and timelines in a flexible, remote environment.
• Is Passionate About Our Mission: You are genuinely excited to use your digital advertising skills to drive growth for a non‑profit.

While this is a volunteer role, the value to your career is significant.

• Manage a Substantial Budget: Gain experience managing a potentially significant ad budget through the Google Ad Grants program—a powerful line on any résumé.
• Drive Measurable Results: Directly see the impact of your work as you watch traffic, sign‑ups, and donations grow.
• Complete Ownership: You will be the strategic lead for a critical marketing channel, providing unparalleled autonomy.
• A Powerful Endorsement: Earn a stellar letter of recommendation and a Linked In testimonial showcasing your data‑driven skills and tangible results.
• Join an Inspiring Community: Collaborate with a friendly, global team of mission‑driven professionals.

If you’re a Google Ads pro ready for a meaningful and rewarding challenge, we would love to hear from you.