Senior Product Marketing Manager, AI

Senior Product Marketing Manager, AI

Join Atlassian as a Senior Product Marketing Manager for AI. In this role you will drive the adoption and momentum of Rovo, Atlassian’s flagship AI product, by shaping strategy, informing product decisions, and delivering compelling go‑to‑market plans that deliver real customer value and sustained growth.

Atlassians have the flexibility to work from home, from the office, or a hybrid of the two. Hiring and onboarding are conducted virtually, reflecting Atlassian’s distributed‑first culture. The company employs people worldwide wherever legal authorities allow.

• Roadmap & Strategy Partnership:
  Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Design to align product strategy with market opportunities and growth potential.
• Adoption & Growth Strategy:
  Own the strategy and execution of programs that drive product adoption, activation, and retention. Identify friction points in the user journey and partner with Product, Growth, and Analytics to test and iterate on improvements.
• Positioning & Messaging:
  Develop crisp, compelling messaging that differentiates Rovo in a fast‑evolving AI market. Ensure messaging is rooted in customer insights and resonates with technical and business audiences alike.
• Conversion Optimization:
  Analyze user behavior across the funnel to uncover conversion drop‑offs and growth levers. Design and execute messaging, onboarding, and content experiments to improve trial, usage, and paid conversion.
• Go-to-Market Planning:
  Partner with cross‑functional teams to launch awareness and adoption campaigns, and growth motions. Ensure campaigns are informed by customer needs and GTM efforts are tied to measurable business outcomes.
• Cross‑Functional
  
  Collaboration:
  
  Work hand‑in‑hand with Product, Analytics, Design, Growth, and Sales to align on goals, share insights, and create cohesive customer experiences.

Base pay ranges (USD) by geographic zone:

• Zone A: $153,000 – $199,750
• Zone B: $137,700 – $179,775
• Zone C: $127,800 – $166,850

Atlassian offers a wide range of perks and benefits, including health and wellbeing resources, paid volunteer days, and more. To learn more, visit

At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. Our software products help teams worldwide collaborate effectively, enabling them to achieve together what would be impossible alone. We value diversity and are committed to providing a workplace free from discrimination. For more about our culture and hiring process, visit