Marketing Manager, Education

Marketing Manager, Education

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Logitech is proud to support a hybrid/remote work culture. This is a full‑time remote role open to multiple US locations, preferably those near a major airport hub due to travel requirements.

This role requires travel for internal meetings and industry conferences or trade shows as required.

The Marketing Manager, Education is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will build and execute a marketing strategy for both direct and indirect (through channel) engagement.

The direct marketing strategy will be built upon the focus areas defined by leadership, leverage content, messaging, and programs received from central functions or self‑generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team. The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to‑channel tactics such as enablement, training, and incentives as well as through‑channel tactics such as advertising, email, and events.

The Marketing Manager, Education will present and garner buy‑in for a proposed plan of activities, continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary.

The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.

In this role you will:

• Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment.
• Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives.
• Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers.
• Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes.
• Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations.
• Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners.
• Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc.
• Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities.
• Collaborate with cross‑functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set‑up, pre and post‑analysis (lift & return on investment), and reporting results both internally and externally.
• Analyze market trends,…