Marketing Coordinator

About the Position

Schiffman’s Jewelers is a 5th generation family‑owned company that specializes in jewelry and timepieces through personalized customer care, expert repair service, and curated collections from the world’s top brands. Schiffman's Inc. encompasses 4 distinct store brands including Schiffman's Jewelers, Schwarzschild Jewelers, Sylvan's Jewelers, and Shreve & Co.

The Marketing Coordinator is responsible for generating awareness of each store brand (4 in total) and enhancing our image through social media platforms, blogging, and special projects. This position will also assist us in creating a vision for our overall marketing and communications efforts and support the execution of our annual marketing plan across the organization.

This position will operate out of Schiffman's Inc's home office, located at 225 South Elm Street, Greensboro, NC. Occasional travel may be required throughout North Carolina, Virginia, South Carolina, Kentucky, and California.

• Create, schedule, and monitor social media posts from our content calendar on a weekly basis.
• Develop social media ads that create engagement around the company, its products, and brands while staying within budget and brand co‑op requirements.
• Develop an optimal posting schedule, considering web traffic, customer engagement metrics and themes in the overall Marketing calendar.
• Respond to social media inquiries in a timely and courteous fashion.
• Deliver monthly reports on social media performance and website traffic.
• Implement email schedule to customers for upcoming events and new arrivals.
• Maintain and update email lists.
• Develop and maintain email schedule for events and non‑branded content.
• Assist with updates to store websites (events, copy, products, etc.).
• Assist with event management (CRM templates, ordering collateral, etc.).
• Stay apprised of enhancements to social media platforms and research best practices regularly.

• BS/BA degree required in Business, Marketing, or related field of study.
• 2‑4 years related professional experience.
• Technical knowledge and understanding of social media platforms, metrics, and tracking.
• Excellent project management and organization skills.
• Learns quickly and able to adapt in a fast‑paced environment.
• Ability to handle the pressure of meeting tight deadlines.
• Ability to work well with others and take in coaching from upper management.
• Knowledge of Flodesk or a similar email platform a plus.
• Knowledge of Adobe Products a plus.

• Experience with luxury jewelry and timepieces.
• Knowledge of HTML and CSS a plus.

• 401(k) and matching.
• Flexible spending account.
• Health insurance, Health savings account.
• Life insurance.
• Paid time off.
• Referral program.
• Vision insurance.

Job Type: Full‑time

Location: In‑person, Downtown Greensboro office (225 South Elm Street, Greensboro, NC). Fully in‑office position. Ability to commute.