Marketing Specialist - B2C

Marketing Specialist - B2C

Company: Wondr Health

Department: Marketing

Reporting To: Director of Adoption Marketing

Position Type: Full-time

Seniority Level: Mid-Senior Level

Job Purpose: As a key member of the Marketing team, the Marketing Specialist will plan and execute participant adoption marketing projects, developing high‑impact materials to increase program enrollment and participant adoption rates.

Major Responsibilities:

• Collaborate with the Director of Adoption Marketing to define strategic direction for participant adoption objectives.
• Develop integrated, compelling traditional and digital marketing campaigns driven by performance data and target demographic data to increase program enrollments.
• Gather feedback from internal and external stakeholders to produce impactful content that drives engagement among program participants.
• Leverage demand generation skills to creatively capture the attention of participants.
• Plan and execute strategies for digital landscapes including emails, text messages, microsites, and social media marketing.
• Manage adoption direct mail communications, including letters, self‑mailers, and specialty print items, in collaboration with the Account Management team and external vendors.
• Create, manage, and update content on internal‑ and external‑facing company microsites.
• Develop and manage co‑marketing and co‑branded enrollment materials for clients.
• Collaborate on data reporting to evaluate the efficacy of initiatives and recommend strategy moving forward, including identifying email deliverability challenges.
• Write, edit, proofread and update client‑related content and communications in accordance with the style guide.
• Manage agency and vendor relationships to ensure outsourced work aligns with branding and quality standards.
• Maintain participant contact lists, imports, and permissions while ensuring accuracy and timeliness.
• Optimize digital and print design for various delivery mediums.
• Balance competing priorities by managing both participant and client demands with clear communication.
• Conduct competitor research related to participant enrollment efforts.
• Take on a variety of projects as needed.

Knowledge, Skills and Abilities:

• Excellent follow‑up and communication skills.
• Strong project management abilities.
• Quick learner of technical skills.
• Superior proofreading capabilities.
• Resourceful with exceptional attention to detail and layout consistency.
• Experience working with diverse clients and internal stakeholders.
• Strong time management skills.
• Proactive idea and plan development.
• Independent and collaborative work skills.
• Creative problem‑solving for existing programs and processes.
• Strategic creative execution focus.
• Advanced Microsoft Office proficiency.
• Professional, personable demeanor.
• Knowledge of Adobe Creative Suite.
• Advanced writing and proofreading.
• CRM and marketing automation experience.

Qualifications:

General

Working Conditions:

Standard office setting with remote work options. Work involves extended periods of computer use and may include interruptions from personnel, visitors, and telephone calls.

EEO Statement: Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Employment decisions are based solely on qualifications, merit, and business need.