Senior CRM Strategist

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Hybrid or remote located on the west coast is required for consideration.

The Senior Strategist leads the development of cross-channel, data-driven CRM strategies to engage key audiences and drive customer loyalty. You’ll design and optimize digital marketing programs across the customer lifecycle, from pre-purchase to post-purchase.

If you have a knack for uncovering insights from data and turning them into impactful marketing strategies, you’ll fit right in. You enjoy collaborating, thrive in a dynamic setting, and are passionate about building CRM programs that truly connect with people.

• Develop CRM Strategies and best practices: Create recommendations for email, website, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
• Cross-Channel Orchestration: Integrate communications across owned channels for seamless customer experiences that drive acquisition and engagement goals
• Campaign Management & Optimization: Oversee and optimize digital marketing campaigns by developing test and learn plans across channels
• Performance Analysis & Reporting: Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
• Creative Briefing: Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
• Audience Insights: Analyze customer behavior and campaign results to inform strategy and reporting
• Innovation & Best Practices: Elevate industry trends, competitive analysis, emerging technologies, and best practices to improve program effectiveness and consumer experience

• 5-7+ years’
  experience in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team;
  Loyalty program experience a plus
• Data-driven mindset: Proven ability to use analytics to generate insights and recommendations that shape effective marketing strategies;
  Familiarity with testing methodologies
• Customer-centricity: Understand the target audience’s needs and build experiences that create relevance and value
• Familiarity with owned channels: Email, push, SMS, and direct mail
• Experience with CRM tools: (e.g., Salesforce, Hub Spot, Braze) is a plus
• Collaborative and organized: Comfortable working cross-functionally and managing multiple projects/accounts
• Strong communicator: Create and deliver presentations that engage and persuade
• Self-starter: Able to drive projects forward independently and seek out clarity when faced with ambiguity
• Creative Minded: Write insightful, clear creative briefs to guide the creative process

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
  
  Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business…