Social Media Manager

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

Applicants must submit a portfolio of social media work, which may include links to accounts currently managed by the applicant, an online portfolio, a PDF portfolio, or any combination of these options.

Posting Number: 0603022

Recruitment Type:
Open to All Applicants

Position Title:

Social Media Manager

Position Type:
Staff

Benefits Status:
Benefits Eligible

FLSA:
Non‑Exempt

Hiring Range: $22.50–$25.42 per hour, plus excellent benefits.

Location:

Tacoma, WA 98447

Department:
Marketing and Communications Office

Posting Date: 01/09/2026

Closing Date:
When a sufficient number of qualified applicants have been identified.

Work Schedule:

Full‑time, Monday‑Friday, 8 am‑5 pm. Availability to work flexible hours, including many evenings and weekends, is required. Some remote work may be available.

General Description:

We are seeking a curious, self‑motivated influencer and content producer who embraces opportunities and appreciates diverse perspectives. The ideal candidate is an early adopter with a passion for social media, who finds ways to boost the PLU brand through trending topics and has a workflow that reflects the pace of a vibrant college campus. This role calls for a big‑picture understanding of the digital landscape and the creativity to develop strategies and campaigns across social media, video, and other online platforms.

This role requires a natural go‑getter who can identify content opportunities without having to wait for an assignment. The ideal candidate will have an outgoing personality and enjoy meeting new people and sharing ideas. This individual should possess instincts for content that appreciate and celebrate PLU’s commitment to diversity, equity, and inclusion (DEI), including the ability to build authentic relationships with students, faculty, staff, and community members from a wide range of backgrounds.

This position is responsible for managing the University’s official social media presence across various platforms. The individual in the role contributes significantly to the mission of advancing the brand and achieving institutional goals. Reports to the Director of Digital Communications.

Essential Functions and Responsibilities:

The successful candidate will be a collaborator within Marketing and Communications, supporting departments and divisions across campus, with a focus on content that supports University goals, such as new student enrollment, student retention, brand awareness, alumni support, and fundraising.

• Video Production:
  Lead the creation of engaging, accurate, innovative, and fun content, with a high volume of video work that can be completed on tight deadlines.
• Creative Short‑Form Video:
  Focus on producing high‑quality, platform‑native short‑form video content for primary platforms (Instagram Reels and You Tube Shorts).
• Trend Implementation:
  Identify, propose, and implement new social media opportunities, staying current with the latest industry trends and applying new media technology and best practices.
• Holistic Content View:
  Approach all projects with the understanding that content will be used across multiple channels (e.g., You Tube, Instagram, Facebook, and Linked In) and span diverse audiences.
• Live Coverage:
  Attend and provide live digital coverage of University events (such as graduation, orientation, and occasional conferences & events). Availability to work flexible hours, including many evenings and weekends, is required.

• Channel Management:
  Manage official university social media channels.
• Community Engagement:
  Monitor online conversations about the university and respond, when appropriate, to foster a positive community.
• Brand Integrity:
  Monitor social media accounts to assure that university brand assets are not improperly used and generally work to protect the PLU brand.
• Crisis Communication:
  Support institutional crisis communication by monitoring social media mentions and providing timely insights or responses.
• Stude…