Director, Global Field Marketing & Events

Director, Global Field Marketing & Events

Join to apply for the Director, Global Field Marketing & Events role at SOPHiA GENETICS

Have you led global field marketing teams for a diagnostic, precision medicine or digital health organisation? Do you bring solid awareness of building demand and driving strategies for revenue pipeline for international/global organisations?

Enjoy the flexibility of a hybrid work schedule allowing 2 days PW home working, collaborating closely with colleagues in our Boston Fenway corporate office.

We believe there is a smarter, more data‑driven way to make decisions in healthcare and our cloud‑native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data‑driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Reporting to the VP Marketing, as Head of Field Marketing you will lead and develop a global team of Field Marketing Managers and their direct reports, including SDRs and event coordinators. You will be responsible for driving demand generation, pipeline growth, and executing regional marketing strategies across key territories such as APAC, NORAM, and LATAM. Your role will involve close collaboration with sales, distributors, and cross‑functional teams to deliver impactful campaigns, events, and programs that support commercial objectives and accelerate business growth.

You will also oversee marketing analytics, reporting, and budget management to ensure data‑driven decision making and continuous improvement.

• Lead and develop a global team of field marketing managers, events specialists and sales development representatives, to generate top of funnel activity, enable sales growth and drive regional marketing success.
• Own the planning and execution of targeted marketing campaigns and events across multiple regions, with a focus on pipeline generation and revenue growth.
• Utilize marketing automation tools such as Salesforce and Pardot to track, analyze, and optimize lead generation and qualification processes.
• Drive data‑driven decision making by monitoring KPIs, managing budgets, and continuously refining marketing tactics to meet marketing revenue pipeline (MAR) and NQL/SQL (Non‑Qualified Lead / Sales Qualified Lead) targets.
• Partner closely with regional field sales leaders to ensure seamless handoff processes, define shared success metrics, and create targeted enablement programs that equip SDRs with region‑specific messaging, account intelligence, and event follow‑up.
• Collaborate with SDR teams to develop and refine lead qualification criteria, response protocols, and nurture sequences for field marketing‑generated pipeline, ensuring speed‑to‑lead standards are met and conversion rates consistently improve across all regions.

• Proven experience (at least 7 years) in field marketing, preferably within life sciences, genomics, or biotech industries.
• Demonstrated success managing and scaling marketing teams, including direct management of field marketing managers and SDRs.
• Strong expertise in demand generation, pipeline building, and marketing qualified lead (MQL) and sales qualified lead (SQL) management.
• Deep understanding of marketing technologies and platforms such as Salesforce, Pardot, SEO, and campaign management tools.
• Ability to analyze and interpret marketing data and KPIs to drive continuous improvement and meet ambitious pipeline and revenue targets.
• Willingness and ability to be hands‑on as a working manager, balancing strategic leadership with day‑to‑day execution.

As a public organisation facing ongoing commercial growth, you will bring a success‑oriented and solutions‑focused mindset that embraces team collaboration, change, growth and inclusion.

As an international organisation, English is our primary business language and you will need to bring full fluency in English. As part of your recruitment journey, you should expect to meet English‑only speakers, so for best chances of success, you should include your CV in English. Non‑English CVs have a high likelihood of being rejected at application stage.