Product Marketing Manager - Platform

This range is provided by veritree. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

CA$/yr - CA$/yr

We are seeking a proactive and results‑driven Product Marketing Manager – Platform to lead go‑to‑market strategy, messaging, and adoption for veritree’s platform. In this role, you will be responsible for clearly articulating veritree’s differentiated value propositions in the nature tech space, helping internal teams and external partners understand not just what we do but also why it matters. You’ll lead the charge on launching new products and features, conducting market research, and collaborating closely with product, sales, and customer success to drive adoption and engagement.

• Establish veritree’s product messaging and positioning framework to improve sales clarity and reduce friction in the buyer journey
• Deliver consistent, high‑quality GTM launches that improve product understanding and contribute to stronger conversion outcomes
• Strengthen sales efficiency through a complete suite of product enablement tools (pitch decks, demos, FAQs, and vertical one‑pagers) that support faster, clearer deal cycles
• Create foundational vertical and ICP playbooks to support more targeted outreach and campaigns

• Develop and execute go‑to‑market strategies for product releases, features, and capabilities
• Conduct competitive, customer, and market research to inform positioning and ICP refinement
• Translate technical product capabilities into simple, credible, and inspiring narratives
• Develop branding, marketing, and sales solutions for vertical‑specific ICPs
• Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one‑pagers
• Partner with the Marketing Team to develop and manage multi‑channel marketing campaigns that drive product awareness and adoption
• Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation
• Analyze performance data and use insights to refine messaging, GTM strategies, and content
• Work closely with the Product Team on product roadmap messaging and cross‑functional alignment
• Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners

• 4+ years experience in product marketing, preferably at a SaaS or B2B technology company
• Demonstrated success developing go‑to‑market strategies, crafting messaging, and sales enablement
• Experience with marketing automation tools and CRM systems (e.g., Hub Spot)
• Strong analytical skills and experience with data‑driven marketing
• Proven ability to build and scale cross‑functional programs or launches from concept to completion
• Experience measuring and optimizing marketing performance across channels

• Eager to help build a growing Product Marketing discipline at veritree
• A collaborative team player with the ability to work independently
• Curious, iterative thinker with strong problem‑solving skills
• Excellent project management skills and attention to detail
• Open to feedback and comfortable adapting in a fast‑paced environment
• Able to manage multiple projects and evolving priorities with clarity and momentum

At veritree, we recognize that compensation and performance development are key to attracting and retaining top talent. Our approach is grounded in fairness, transparency, and creating opportunities for growth as both our people and business scale.
Some highlights you can expect include:

• Competitive salary with a performance‑driven framework that ensures fair and consistent compensation reviews, tied to individual impact and business growth
• Extended health, dental, and vision benefits
• Additional Health Spending Account (HSA) / Lifestyle Spending Account (LSA) to support your well‑being and lifestyle interests
• A variety of time‑off programs, including vacation, personal days, and a 4‑week remote work program each year
• Employee discount with tentree, our sister company
• A flexible, hybrid work environment designed for collaboration and focus‑driven impact

veritree ensures that compensation is reviewed fairly and consistently, with opportunities for salary progression tied to sustained performance. As such, the salary range for this role is $100,000 to $135,000 CAD.

Mid‑Senior level

Full‑time

Marketing

veritree is an equal opportunity employer. We are committed to building a team that represents diverse backgrounds, perspectives, and skills. All employment decisions are made on the basis of qualifications, merit, and business needs.