Director, Site Marketing Waltham, land, Remote

About Constant Contact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity, and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online.

We’re energized by new challenges and new possibilities-and we’re just getting started!

• Own the site marketing strategy and roadmap for upper‑funnel experiences across homepage, landers, navigation, and SEO‑driven content.
• Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals.
• Execute and optimize through our CMS, collaborating with Site Operations and Creative teams.
• Implement A/B and multivariate testing to improve engagement and visitor‑to‑trial conversion.
• Ensure social proof, value messaging, and content modules are surfaced effectively to prospective customers.
• Champion a data‑driven, mobile‑first approach to site marketing.
• Partner with Growth and Product Marketing to ensure messaging consistency across channels and stays on brand.

• 8+ years of experience in digital marketing, site marketing, or ecommerce roles.
• Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization.
• Strong understanding of SEO, paid media, and their interplay with site experiences.
• Experience managing site merchandising and content optimization at scale.
• Data‑driven mindset with the ability to translate insights into site execution.
• Exceptional leadership, communication, and cross‑functional management skills.
• Familiarity with CMS platforms, testing tools, and analytics systems a plus.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on‑target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency – All Full Time Employees

$151,200 – $189,000 USD

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture.
• Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, and seek coaching opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family.

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in‑person, participate in live trainings, and socialize with colleagues.

Final date to receive applications: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentac

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

41 CFR 60‑1.35(c)