Email Marketing & CRM Specialist

In the Role

We are looking for an analytical Email Marketer with a passion for customer strategies, digital engagement to plan and deliver effective communications for our community of students and alumni that create customer value and business growth.

This role requires an understanding of customer acquisition and marketing communications in driving customer engagement and reducing churn.

You’ll be responsible for creating engaging, segmented & timely communications. You would coordinate email & sms content, plan and build email & sms campaigns, and send out branded campaigns.

At Practicum, we believe in data-driven approach. That’s why this individual will be passionate about analytics and will use the insights to make a great customer experience using email as your tool to communicate with them at important stages of their journey.

What will you do

• Plan and creating campaigns: owning content selection, copywriting, creative asset briefing, list set-up, implementation and scheduling
• Curate other creators, including the designers and editors
• Contribute into increase of OR, CTOR, retention and churn metrics.
• Analyze the results of the campaigns, deliver key finding to the marketing and growth team
• Conducting regular reporting, using learnings to guide campaign optimizations
• Creating experiments to build on our understanding of each member segment

What we're looking for?

• 3 years+ experience in CRM/email-marketing
• Excellent Email Marketing skills
• In-depth working knowledge of a major marketing automation platforms
• Experience with HTML (you don’t need to know everything but you need to understand how modules are built etc.)
• Excellent written communication skills, and an outstanding attention to detail
• Excellent time management and the ability to work to tight deadlines

Nice to have:

• An understanding of brand and media management
• Experience in communications in education or Edtech field
• Proactive mindset and focus on long-term impact signs

What can we offer you?

• Remote, full-time work
• A comfortable digital office. We use modern digital tools — Slack, Miro, Notion, Zoom — to make working together seamless.
• A schedule that’s convenient for you. There isn’t a focus on micromanaging.
• 18 business days of paid vacation per year
• 15 observed holidays including Juneteenth, Indigenous Peoples Day, and Veterans Day
• 100% company paid monthly medical premiums for employees and their families, we provide a wide variety of Medical/Dental/Vision plans
• Growth. Our product is expanding quickly, so it's a great time to get on board and challenge yourself
• Internationally distributed team. Exceptional teammates, who love what they do

Disclosures

* At this time we are unable to offer H1B sponsorship opportunities.

** This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

*** Practicum is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national original, age, religion, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.