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Who we are
Here at Siemens Grid Software, our mission is to accelerate and secure the energy transition in a sustainable and profitable way. We pave the way for autonomous grid management, empowering grid operators to accelerate their digital transformation easier, faster, and at scale.
By leaving behind traditional ways of tackling the net‑zero challenge and embracing the powerful capabilities of software and digital technology, we turn the complexity of grids into competitive advantage. No matter where power comes from or where it goes, we make sure it travels at every step.
What you will be working on:- Define and execute product go‑to‑market strategies and develop clear, differentiated value propositions aligned to customer needs.
- Conduct market research, competitive research, customer intelligence, and persona research to inform positioning and strategy.
- Create and maintain core set of internal and external product assets including websites, flyers, presentations, sales plays, customer success stories, etc.
- Track KPIs to measure product marketing effectiveness and optimize strategies based on KPIs and feedback.
- Translate product roadmaps into clear, customer‑facing narratives and strategic marketing plans.
- Conceptualize and partner across functions to execute communication measures to customers, like retention, upsell/cross‑sell and demand generation campaigns, in close cooperation with global and regional marketing teams.
- Act as a consultant to product management teams and sales employees on go‑to‑market strategies, tactics, content, and messaging.
- Partner closely with product management, sales, customer service, and marketing teams to ensure alignment and enablement.
This is a remote position based in Massachusetts.
QualificationsBasic Qualifications:
- Bachelor’s degree in Marketing or Business Management
- 5+ years in product marketing, preferably in global B2B software or energy technology.
- Experience with go‑to‑market strategy, sales enablement, and product positioning.
- Proficiency in English both written and verbal.
- Microsoft 365 (Word, Excel, PowerPoint, Outlook, SharePoint) and Adobe Acrobat.
- Ability to work in the U.S. without the need for current or future employer‑sponsored work authorization.
- Ability to travel 10% domestically and internationally.
Preferred Qualifications:
- Experience in the electrical power industry or grid software domain.
- Familiarity with global product marketing go‑to‑market approaches & best practices.
- Proven experience collaborating across functions, like product management and sales.
- Experience in developing compelling internal & external product content.
- Experience in customer communications and retention campaigns for product releases and new modules.
We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource‑efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation and advanced healthcare, we create technology with purpose, adding real value for customers.
Our Commitment to Equity and Inclusion in our Diverse Global WorkforceWe value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
Seniority level- Mid-Senior level
- Full-time
- Marketing
- Automation Machinery Manufacturing
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