X Senior Online Content Executive

We are excited to offer a new role in the SA marketing division – Senior Online Content Executive - based in WC, located in the area of Claremont, Cape Town.

We are seeking a talented content writer to join our marketing team as a Senior Online Content Executive. This role is suited to a creative, results‑oriented digital content specialist who is passionate about storytelling and engaging audiences online. Responsible for developing and executing a comprehensive content strategy across various digital channels for our businesses in the UK & Ireland, this role focuses on creating engaging and effective content for social media, web blogs & customer email campaigns to help drive brand awareness, engagement, and business growth.

Key Responsibilities:

• Social Content Management:
  • Develop and execute engaging social media content strategies across various platforms (e.g. Facebook, Linked In, You Tube) to increase brand awareness, engagement, and lead generation for the UK & Ireland businesses.
  • Create a diverse range of social media content, including text copy, images, videos, infographics, and interactive elements.
  • Schedule and publish social media content, monitor performance and engage with the audience.
  • Stay updated on social media trends, algorithm changes, and best practices to optimise content for maximum reach and impact.
• Web Blog Content Creation & Management:
  • Research, write, and edit informative and SEO‑optimised blog posts on topics relevant to the industries/sectors we service in the UK & Ireland.
  • Work with relevant colleagues to develop a blog content calendar aligned with marketing campaigns and business objectives.
  • Ensure blog content is well‑researched, accurate, engaging, and adheres to brand guidelines.
  • Work with each business’s Digital Leads to monitor blog performance to understand what is working and what isn’t.
• Email Marketing Content:
  • Write compelling and conversion‑focused email copy for various campaigns, including newsletters, promotional emails, lead nurturing sequences, and customer service communications.
  • Work with the Email Marketing Specialist to monitor email campaign performance (open rates, click‑through rates, conversions) and implement A/B testing for continuous improvement.
• Campaign Content Development:
  • Generate engaging and impactful content for integrated marketing campaigns across all digital channels.
  • Develop campaign messaging, headlines, call‑to‑actions, and supporting content assets.
  • Ensure consistency in messaging and branding across all campaign touchpoints.

Essential

Skills & Experience:

• Content Creation & Writing:
  Exceptional writing, editing, and proofreading skills with a strong command of grammar, spelling, and punctuation. Proven ability to produce clear, concise, engaging, and error‑free content for various digital platforms.
• Digital Marketing Knowledge:
  Solid understanding of digital marketing principles, including SEO, content marketing, email marketing, and social media marketing.
• Strategic Thinking:
  Ability to develop and execute content strategies aligned with business objectives and target audience needs.
• Communication &
  
  Collaboration:
  
  Excellent interpersonal and communication skills to collaborate effectively with cross‑functional teams (marketing, sales, PR, internal stakeholders).
• Attention to Detail:
  Meticulous attention to detail to ensure accuracy, consistency, and quality across all content.
• Adaptability & Learning:
  Ability to adapt to evolving digital trends, tools, and algorithms, with a continuous learning mindset.
• Project Management:
  Strong organisational and project management skills to manage multiple content initiatives simultaneously and meet deadlines.

Desirable

Skills:

• SEO Expertise:
  In-depth knowledge of SEO best practices, keyword research tools, and content optimisation techniques to improve search engine rankings.
• Basic Design
  
  Skills:
  
  Proficiency with graphic design tools (e.g. Canva, Adobe Creative Suite) for creating engaging visuals, infographics, and email templates.
• Analytics & Reporting:
  Ability to use analytics tools (e.g. Google Analytics, social media insights) to monitor content…