Marketing Manager, Education

Position

Marketing Manager, Education

Talent Ally

Logitech is proud to support a hybrid/remote work culture. This is a full‑time remote role open to multiple US locations, preferably those near a major airport hub due to travel requirements.

This role requires travel for internal meetings, industry conferences, and trade shows (as required/needed).

The Marketing Manager, Education is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will build and execute a marketing strategy for both direct and indirect (i.e., through channel) initiatives.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech. In this role you will:

• Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment.
• Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives.
• Work with our channel partners to design through‑to and through‑channel marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers.
• Submit quarterly and ad‑hoc proposals for budget and manage the logistics of vendor payments and internal finance processes.
• Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations.
• Regularly engage and support the priority channel partners—defined by available revenue data and the Public Sector Sales Leaders—and the Logitech channel account managers assigned to those partners.
• Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc.
• Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities.
• Collaborate with cross‑functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set‑up, pre and post‑analysis (lift & return on investment), and reporting results both internally and externally.
• Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives.
• Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).
• Bring your relationships with education‑specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics.
• Act as a subject‑matter expert within the broader organization regarding the needs and requirements of the Public Sector market, and how they provide benefit to Logitech.

Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs.

• Demonstrated success in education marketing. Experience targeting IT decision‑makers with technology and/or enterprise services is a plus.
• Strong track record of designing, executing, and tracking performance of digital marketing programs and…