Digital Advertising Director

Always do right. This will gratify some and astonish the rest.

Harmony Senior Services
, a certified Great Place To Work and one of the country’s fastest growing companies in the luxury senior living industry, is seeking an experienced Digital Advertising Director to join the team at its home office in historic and beautiful downtown Charleston, SC. This position will be an 100% onsite position.

The Digital Advertising Director is responsible for leading all digital advertising initiatives to drive brand awareness, lead generation, and occupancy growth across the corporation and its communities. This role oversees paid media campaigns including SEM, Display, Pre-roll video
, and ensures optimization of all digital assets such as Google Business Profiles scr пропов location‑specific listings. The Director will partner closely with the Social Media Manager to identify and execute key social advertising opportunities and ensure all campaigns are tracked accurately using UTM codes, pixels, landing pages, and dedicated phone numbers
.

• Asset Optimization & Location Management
• Analytics & Reporting

• Bachelor’s degree in Marketing, Advertising, or related field.
• 5+ years of experience in digital advertising, preferably in multi‑location or franchise environments.
• Expertise in Google Ads, Display Networks, You Tube Pre‑roll, and paid social platforms.
• Strong understanding of tracking technologies (UTM, pixels), analytics tools, and conversion optimization.