Manager, Enrollment Marketing

About the Role

We are seeking a highly skilled Manager, Enrollment Marketing to join our Growth Marketing team at Hinge Health. In this role, you will support our Growth department by balancing leadership with hands‑on strategy, managing a team of direct reports while also overseeing a personal book of business of high‑priority clients.

As a strategic marketer, you will handle complex client requirements, serve as the client‑facing marketing expert for your accounts, and act as a subject‑matter expert within the Enrollment Marketing (EM) team. This position is crucial in helping us drive marketing efficiency and mentor team members, contributing to the overall success of the company. You will report to the Senior Director, Enrollment Marketing and work closely with cross‑functional teams, including Client Success Managers, Acquisition Marketing, B2B Sales teams and others.

This role requires a strong balance of strategic planning, marketing operational execution, and people leadership in a fast‑paced, highly cross‑functional environment.

• Manage, train, and mentor a team of 2–5 direct reports, providing ongoing guidance to support their professional growth.
• Oversee the functional areas of your direct reports, aligning their priorities with business needs. This includes significant relationship cultivation and collaboration with assigned Client Success teams (pods).
• Drive and contribute to a variety of EM‑focused and cross‑functional prioritized initiatives beyond normal day‑to‑day responsibilities.
• Foster and maintain the unique and supportive culture of the Enrollment Marketing team. This includes acting as part of the 5‑person EM Leadership team.
• Lead team members through organizational change, evolving priorities, and shifting business needs with clarity and empathy.
• Participate in hiring panels for cross‑functional roles when requested.

• Autonomously manage a Book of Business consisting of Tier 1–2 clients with 18,000+ eligible lives.
• Develop and implement both standard and custom marketing plans tailored to client needs.
• Handle complex client requirements, such as custom brand needs, payor partner specifics, and Line of Business (LOB) complexities.
• Serve as the Marketing Subject Matter Expert (SME) for your assigned clients, ensuring high levels of customer satisfaction.
• Demonstrate expert capabilities in client presentation and accountability.

• Independently monitor marketing performance to identify triage methodologies and patterns across your book of business.
• Collaborate with other enrollment marketers to drive bespoke pilots and experimentation.
• Contribute to larger, scaled experimentation driven by the Acquisition Marketing team across the full client base.
• Own scaled initiatives aimed at driving marketing efficiency across the entire department.
• Analyze and use data to make business decisions and translate those decisions into scalable playbooks or best practices.
• Identify opportunities to improve processes, tools, and operating models to scale the Enrollment Marketing role.

• Actively drive cross‑functional alignment to remove barriers and attract necessary support for your initiatives.
• Serve as a driver on medium‑complexity initiatives.
• Contribute to highly complex cross‑functional planning teams.
• Network with key contacts outside your immediate area to strengthen organizational relationships.
• Resolve complex issues in creative and effective ways, driving change that impacts your team and the broader Enrollment Marketing department.

We believe that remote work and in‑person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog‑friendly workplace program.

• Bachelor’s degree with 8+ years of related marketing experience; OR Master’s degree with 6+ years of experience; OR PhD with 3+ years of…