Marketing Specialist

About the Role

Canon USA in Melville, NY is currently seeking a Marketing Specialist (Specialist, Marketing) to drive growth through a blend of brand campaign execution, influencer engagement, and retail channel marketing. In this role, you will act as a bridge between our brand and our customers, working directly with retailers, sales representatives, and content creators to maximize product visibility and sell-through. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).

Note that work schedules and office reporting requirements may change from time to time based on business needs.

• Influencer & Ambassador Management
  • Identify, vet, and engage with relevant influencers and brand ambassadors.
  • Coordinate product seeding, manage relationships, and ensure creator content aligns with internal brand standards and campaign goals.
  • Maintain up-to-date knowledge of the evolving creator landscape, specifically tracking the latest trending personalities as well as key opinion leaders within the imaging and photography industries.
• Brand Campaign Execution
  • Support the end-to-end execution of brand campaigns within the imaging category.
  • Collaborate with internal teams to create and deploy assets that highlight visual performance and creativity, ensuring consistent, high-impact storytelling across retailer websites, in-store experience centers, and digital advertising.
  • Ensure campaigns effectively target distinct segments—from entry-level vloggers to professional photographers and videographers—by highlighting relevant features and creative benefits.
• Agency Collaboration
  • Act as the primary liaison with partner agencies to coordinate the production and creation of brand campaign marketing assets.
  • Review creative deliverables to ensure they align with the brand voice and campaign objectives.
• Retail & Channel Marketing
  • Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers.
  • Manage Amazon A+ Content, Brand Stores, and product detail pages to ensure best-in-class presentation.
  • Oversee Amazon Advertising strategies, including Sponsored Products and Display ads, to align with core business goals.
  • Create and manage media plans, including banners, promotional content, landing pages, and paid search/display advertising.
• Content Strategy & Creation
  • Manage the creation and distribution of marketing assets for new product launches, ensuring consistency across web, social, and in-store displays.
• Analytics & Reporting
  • Track the performance of marketing campaigns, paid ads, and influencer activities.
  • Provide data-driven recommendations for future promotions and regular activity reports to the sales organization.
• Market Intelligence
  • Monitor competitive activity, identify customer needs, and track unauthorized dealer activity on third-party marketplaces (via Brand Registry) in collaboration with legal and compliance teams.
• Sales Support
  • Prepare presentations for account product line reviews and pre-disclosure meetings.
  • Respond to marketing inquiries from the sales organization to identify new opportunities.

• Bachelor's degree in Marketing, Communications, or relevant field or equivalent experience, plus 3 to 5 years of related experience.
• Related experience in digital marketing, retail marketing, and/or agency coordination.
• Strong understanding of digital retail marketing, media planning, and content creation.
• Experience working with, providing creative feedback, and managing timelines with external agencies or vendors is a plus.

$66,300 - $81,550 annually

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years.…