Director, Government Marketing Strategy

Director, Government Marketing Strategy

We are seeking an experienced, digitally savvy, and data‑driven leader to drive robust and integrated marketing demand generation strategies for the Government Legal & Risk markets. This is a strategic, cross‑functional leadership role who works closely with the segment President, General Managers, sales leadership, and multiple marketing capabilities. This role requires strong experimentation, innovation, and cross‑functional leadership, and a self‑motivated individual with strong analytical background and communication skills.

• Deeply understand the Government segments' go‑to‑market strategies, insights, personas, customer segmentation, and competitive intelligence to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand generation programs and activities.
• Own creation, planning, and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand generation, and product marketing groups to build and align on upfront strategy and prioritization.
• Forecast, measure, analyze, and report the impact of campaign and demand generation activities on marketing and sales pipeline, revenue, and demand funnel velocity.
• Deliver effective marketing strategies to fuel the sales funnel and build pipeline, from marketing qualified lead to closed sale.
• Continuously monitor the success of the planning process and identify efficiencies, opportunities to optimize, and leverage best practices.
• Consistently monitor performance data of assigned sub‑segment; derive insight and action items to leadership team and key stakeholders throughout the business.

• Must be based in the United States.
• 8+ years of experience in demand generation, digital marketing, or growth marketing, with deep understanding of marketing frameworks and channel mix activation.
• Bachelor's degree preferred, or equivalent work experience.
• Strong leadership, collaboration, teamwork, and relationship‑building skills across multiple levels and functions.
• Proven ability to develop and implement demand generation strategies and campaigns.
• Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics.
• Excellent collaboration and communication skills and ability to work with cross‑functional teams.
• ABM and Government industry‑specific experience a plus; deep understanding of modern demand generation technologies, platforms, and systems.

• Hybrid Work Model: Flexible hybrid working environment (2‑3 days a week in the office depending on the role).
• Flexibility & Work‑Life Balance: Flexible work arrangements, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Culture of continuous learning and skill development;
  Grow My Way programming and skills‑first approach.
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days, Headspace app, retirement savings, tuition reimbursement, and employee incentive programs.
• Culture: Award‑winning reputation for inclusion and belonging, flexibility, and work‑life balance; values:
  Obs​sess over Customers, Compete to Win, Challenge Your Thinking, Act Fast, Learn Fast, Stronger Together.
• Social Impact: Two paid volunteer days off annually and ESG initiatives.
• Making a Real‑World Impact: Support justice, truth, and transparency through trusted, unbiased information.

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions.

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