Director, Government Marketing Strategy

Director, Government Marketing Strategy

We are seeking an experienced, digitally savvy, and data-driven leader for a Director, Government Marketing Strategy to drive robust and integrated marketing demand generation strategies for the Government Legal & Risk markets. This is a strategic and cross-functional leadership role who works closely with the segment President, General Managers and sales leadership as well as across multiple marketing capabilities. This role requires strong experimentation, innovation and cross-functional leadership, and requires a self-motivated individual with strong analytical background and communication skills.

In this opportunity as Director, Government Marketing Strategy, you will:

• Deeply understand the Government segments’ go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
• Own creation, planning and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization
• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue and demand funnel velocity.
• Delivery of effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
• Consistently monitor performance data of assigned sub-segment;
  Derive insight and action items to leadership team and key stakeholders throughout the business.

You're a fit for the role of Director, Government Marketing Strategy if your background includes:

• Must be based in United States
• 8+ years of experience in demand gen, digital marketing, or growth marketing, with deep understanding of marketing frameworks and channel mix activation
• Bachelor’s degree preferred, or equivalent work experience
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Proven ability to develop and implement demand gen strategies and campaigns
• Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
• Excellent collaboration and communication skills with ability to work with cross-functional teams
• ABM and Government industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

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• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and…