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Programmatic Activation Specialist - Digital; Remote

Remote / Online - Candidates ideally in
Durham, Durham County, North Carolina, 27703, USA
Listing for: IQVIA
Remote/Work from Home position
Listed on 2026-01-16
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 124000 USD Yearly USD 124000.00 YEAR
Job Description & How to Apply Below
Position: Programmatic Activation Specialist - IQVIA Digital (Remote)

Employer Industry: Life Sciences and Healthcare

Why consider this job opportunity:
  • Salary up to $124,000
  • Opportunity for career advancement and growth within the organization
  • Supportive and collaborative work environment
  • Engage in innovative programmatic advertising strategies to drive real results
  • Work in a fast-paced and dynamic environment with shifting priorities
  • Chance to make a significant impact on client satisfaction and campaign performance
What to Expect (Job Responsibilities):
  • Oversee the end-to-end technical setup, pacing, and launch of programmatic campaigns
  • Actively monitor campaign performance and make real-time adjustments to maximize outcomes
  • Execute advanced bidding strategies and deliver actionable insights to clients
  • Investigate and troubleshoot technical issues related to ad serving and data discrepancies
  • Partner with Account Management to inform and consult on strategic optimization strategies
What is Required (Qualifications):
  • Bachelor’s degree preferred in business, marketing, analytics, or a related field
  • 3+ years of experience in a hands‑on programmatic trading role optimizing campaigns
  • Experience with DSPs such as Free Wheel, Stack Adapt, The Trade Desk, and Amazon
  • Advanced working knowledge of Excel, including Pivot Tables and VLOOKUPs
  • Excellent communication skills with the ability to translate programmatic concepts for clients
How to Stand Out (Preferred Qualifications):
  • Deep understanding of the programmatic advertising ecosystem, including bidding strategies and data flows
  • Exceptionally organized and proactive with a strategic mindset
  • Experience collaborating cross-functionally with Account Management, Sales, and Product Teams
  • Passionate about programmatic advertising and driven with natural curiosity
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