Manager Content Strategy US Remote

Job Description

The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross‑functional content prioritization, and regularly report on content performance to recommend continuous improvements.

The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast‑paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.

• Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.
• Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.
• Lead content planning for major PR and brand campaigns, product launches, thought‑leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.
• Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross‑team alignment.
• Drive cross‑functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.
• Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.
• Collaborate with the creative team to translate strategy into high‑quality visual assets (e.g., videos, social posts, graphics).
• Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.
• Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.

• Ability to craft and socialize narratives that connect brand, product, and customer value across multiple channels and formats
• Skilled at partnering and negotiating with teams without direct authority to drive shared outcomes
• Strong writing, editing, and messaging capabilities
• Social media experience, either as an individual contributor or managing the function
• Understands full‑funnel marketing, SEO, PR and brand campaign development, and how content impacts awareness, conversion, and loyalty
• Able to build and manage workflows, prioritization models, and content governance systems that keep teams aligned and on track
• Comfortable using analytics, SEO insights, and market research to inform strategy and measure performance
• Can balance long‑term brand building with short‑term needs while staying proactive and solutions‑oriented
• People management experience
• Bachelor’s degree in communications, public relations, journalism or related field
• 7‑10 years of related work experience.

• Previous content strategy leadership experience
• Experience working in the education technology sector

The expected annual base salary range for this position is: $112,125/year to $130,000/year
. This position is bonus eligible.

Actual compensation will be provided in writing at the time of offer, if extended, and is determined by work location and a range of other relevant factors, including but not limited to: experience, skills, degrees, licensures, certifications, and other job‑related factors. Internal equity, market and organizational factors are also considered.

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