Digital Acquisition Marketing Specialist

Where A-Players Thrive.

We’re an employee‑owned, vertically‑integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best‑in‑class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns and ad creatives on multiple platforms including but not limited to:
Taboola, Outbrain, Meta, Google Ads, and others. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front‑end.

• Set‑up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and CAC goals, while maintaining or growing spend without sacrificing ROAS.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages in order to optimize for brand KPIs.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Able to interpret test results to make data‑driven decisions.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong mathematical and analytical skills.
• Proficiency in Spreadsheets (Excel and Google Sheets)
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self‑motivated and a team player
• Passion for pet health
• Required
  
  Education:
  
  Bachelor’s Degree or equivalent experience
• Preferred Education:
  
  Bachelor’s Degree in Marketing
• Required Experience:
  • 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
  • Experience optimizing sales funnels via A/B testing.
  • Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.
• Preferred Experience:
  • 3-5 years of Digital Acquisition/ Performance Marketing
  • Direct‑to‑Consumer experience
  • Experience optimizing/strategizing video ad creatives

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee‑only plans.
• Through our charity sponsor ships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• We match up to 3.5% of your 401k contributions
  , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well‑being.
• Invest in your future with our Employee Stock Ownership Plan
  , where company contributions fund your retirement plan with company stock. Learn more.
• Professional development
  opportunities with…