Community and Social Content Creator

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Full Time Regular Professional Eugene, OR, US

13 days ago Requisition

*** This is a remote role***

East West Tea is seeking a talented, passionate, and experienced Community Experience and Content Creator to join our Yogi TEA-m!

The Community Experience and Social Content Creator will own the regional organic social and community experience strategy and translate that strategy into high-impact content and experiences that drive brand love, community growth, and retail performances across North America. Bringing content and community concepts to life, partnering closely with marketing, creative, sales and product teams to build a fun and authentic connection between our brand and the communities we serve.

We are the well-being company that exists to inspire and enhance everyday life through trust and good will. Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world. People – we value and respect all people and communities. Authentic – we are real and transparent with everything we do. Committed – we are committed to quality products while sustaining our planet. Trust – we consistently align our words with our actions.

• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise?
• This position is a remote position
• As a certified B Corp, we’re a company that lives our values every day.
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• We commit to our purpose in every aspect of our culture.
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love.
• We believe in investing in you and your growth and development.

Content Creation 60% of time

• Own the North American organic social strategy, including channel positioning, content mix, platform growth goals, and performance benchmarks
• Manage day-to-day brand content creation for Yogi’s social channels (IG, Tik Tok, You Tube, etc.)
• Define and optimize content KPI’s (engagement, reach, conversion) and use insights to inform strategy and investment decisions
• Retail content production: short-form videos, UGC-style assets, creator-style storytelling, and performance-driven variations
• Stay on top of platform trends and adapt them into on-brand concepts

Community Experience 40% of time

• Own the regional community experiences roadmap, including event strategy, partner selection, activation cadence, and success metrics
• Plan and execute community events, activations, and experiences that deepen brand love and drive measurable retail and digital engagement across North America
• Collaborate with ambassadors, influencers, and local partners to create authentic brand moments that introduce key products, generate trial, and build brand loyalty
• Manage and optimize a regional community and activation budget, ensuring efficient spend and measurable ROI
• Lead and execute activation concepts that reflect local culture, amplify brand values, and align with seasonal marketing or retail objectives

• Bachelor's Degree and 3+ years of relevant experience in content creation and community building
• Minimum of 5+ years of relevant work experience in lieu of degree
• Strong portfolio showcasing short-form video, storytelling, editing, and platform-native content
• Strong proficiency in video editing tools (Final Cut, Premiere, Cap Cut) and basic design tools
• Strong understanding of organic social creative best practices- what drives performance…