Assistant Director, Admissions and Marketing-McDonough School of Business, Dubai

Assistant Director, Admissions and Marketing - McDonough School of Business, Dubai

Georgetown University comprises two unique campuses in the nation's capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close‑knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

The Assistant Director, Admissions and Marketing, serves as the liaison between the external markets and Georgetown University’s admissions processes for the EMBA Dubai and IBP Dubai programs. The role supports all recruitment, marketing, and admissions activities to ensure enrollment targets are met and collaborates with internal marketing teams, central Mar Comm, and external agencies to execute paid advertising campaigns.

• Developing and executing marketing, recruitment, and admissions plans.
• Managing and executing the lead and applicant journey—including answering emails, phone calls, and walk‑in inquiries, and creating procedures for outreach and follow‑up with prospects.
• Supporting the admissions process (document review, first reads, and interview scheduling).
• Ensuring that all marketing content materials (both printed and online) remain up to date.
• Creating and executing the email communication strategy, including writing and sending emails within the marketing automation platform.
• Liaising with external marketing firms to review and monitor paid advertising campaigns, overseeing digital, social, search, programmatic, out‑of‑home, sponsored content, and streaming campaigns.

This position reports to the Director of Admissions and Business Development and works closely with prospective and enrolling students, Academic Directors of the EMBA Dubai and IBP Dubai programs, the Associate Dean of Graduate and Executive Degree Programs Admissions, and the internal marketing communications team. The Assistant Director manages outside vendors for contracts and coordinates with various Georgetown University departments such as program operations and marketing and communications.

• Bachelor’s degree required.
• Minimum 5 years of experience.
• Critical ability to multitask, prioritize, and execute with strong attention to detail.
• Strong interpersonal abilities and a strong team orientation; must work with prospective students, current students, alumni, faculty, and staff.
• Substantial working knowledge of Google Workspace and Microsoft Office Suite (Word, Excel, PowerPoint).
• Marketing and events‑related experience.
• Must physically reside in Dubai or be willing to relocate to Dubai at own expense.
• Attested degree required for a UAE employment visa.

• Experience in higher education/admissions environment is highly desirable.
• Familiarity with a marketing automation tool such as Salesforce Marketing Cloud, Marketo, and/or a CRM tool such as Salesforce.
• Comfort working directly with executives at all levels and an interest in engaging with international cultures.

This position’s work mode has been designated as Hybrid
, meaning a combination of in‑person and remote work. Work mode designations are regularly reviewed to meet evolving needs. For more detail, please visit Georgetown University’s Human Resources website.

$47,586.00 – $87,558.13

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

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