Email Marketing Campaign Specialist

Overview

Remote role. Must already live in the United States.

Lexipol is a mission-driven company that creates safer communities by delivering market-leading content and technology to public safety and local government professionals. Working at Lexipol means making a difference—day in and day out.

Lexipol is seeking an Email Marketing Campaign Specialist to build, optimize, and scale targeted email programs that fuel lead generation, nurture existing contacts, and support national and state-level marketing initiatives. This role is central to ensuring that our email and marketing automation efforts deliver highly relevant, timely, and compliant communication to our public safety and local government audiences.

You will own the execution of email campaigns using Pardot / Salesforce Account Engagement
, ensuring data hygiene, segmentation accuracy, and performance optimization. You will work closely with the Growth Marketing Senior Manager, Marketing Operations, Sales, and Campaign Owners to deliver measurable results in alignment with organizational goals.

We’re looking for someone who is detail-oriented, highly organized, and proactive—someone who thrives in a fast-paced environment and enjoys building scalable processes that advance marketing performance.

Campaign Execution & Automation (50%)

• Build, launch, and optimize national and state-by-state email marketing campaigns within Pardot / Account Engagement.
• Create automated nurture sequences tailored to lifecycle stage, role, and industry.
• Develop segmented lists and dynamic content to maximize relevance and engagement.
• Manage lead routing and ensure smooth alignment between Pardot and Salesforce.
• Maintain email templates, engagement programs, preference centers, and automation rules.

Account-Based Marketing (25%)

• Support ABM strategies by developing highly tailored email outreach for target agencies and accounts.
• Work with Sales and Growth Marketing to align messaging with account-specific challenges and goals.
• Track ABM campaign effectiveness and report key insights to stakeholders.

Performance Optimization & Collaboration (25%)

• Monitor campaign performance and recommend data-driven enhancements.
• Conduct A/B tests on subject lines, content, send times, and segmentation logic.
• Partner with Growth Marketing and Sales to ensure campaigns support pipeline goals.
• Ensure data integrity and compliance with email regulations (CAN-SPAM, etc.).

• 3–5 years of on the job B2B hands-on email marketing experience
• Record of writing B2B emails that produce results in marketing campaigns
• Strong proficiency with Pardot / Salesforce Account Engagement
• Experience with Salesforce CRM
• Background in lifecycle, nurture, or ABM email strategy
• Exceptional organizational skills and attention to detail
• Ability to manage multiple campaigns simultaneously
• Strong communication and cross-functional collaboration skills

• Experience in SaaS or B2B marketing
• Familiarity with segmentation modeling
• Experience supporting state-level or geographically dispersed campaigns
• History of improving workflow efficiency through automation or AI

• Increased engagement and conversion rates on email campaigns
• Improved segmentation accuracy and campaign personalization
• Expansion of nurture and ABM program coverage
• Faster campaign turnaround times

• M–F work schedule with start time hours that can be flexible based upon your needs.
• Net new position. You will get to create and define the role and its impact on the organization.
• Established marketing organization that has the resources and skills to support your development.
• You will receive mentoring and cross-training as a fundamental part of this role.
• Work for a category-defining brand with very high awareness, reputation, and engagement with our target audience.
• You will be communicating with local public safety agencies across law enforcement, fire and safety, local corrections, and local city and county governments.
• The work that you’ll be doing will positively impact communities across the country.
• Opportunity to have an immediate and sustained impact on business…