Director, Brand and Solutions Marketing; Commercial

Overview

Creating Peace of Mind by Pioneering Safety and Security. Allegion helps keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. In 2024 we were awarded the Gallup Exceptional Workplace Award, recognizing the most engaged workplace cultures in the world.

Director, Brand & Solutions Marketing (Commercial)

The Director, Brand and Solutions Marketing is responsible for leading the overall development, management, and execution of brand and solutions strategies for the given business unit. This role leads a team to understand and action customer/audience needs and drivers, develops go-to-market plans to drive B2B adoption across multiple commercial and institutional channels and segments, and develops and manages compelling value proposition stories and content for large portfolios of brands.

It also leads New Product Development (NPD) commercialization activities to meet business case timeline deliverables. The position closely collaborates with the Channel and Digital Marketing organization, cross functional Business Unit leadership team, and Product Management.

Allegion is driven by a bold vision: redefining safety while empowering our employees to thrive. This role offers the benefits of a dynamic hybrid work model—combining in-person collaboration for meaningful moments with the flexibility of remote work. Details about hybrid arrangements will be provided by your talent acquisition partner.

We are committed to fostering a healthy work-life balance and building meaningful connections, ensuring you have the tools, resources, and support needed to excel in any environment.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status for this position.

• Lead overarching market and channel research strategy and touchpoints, identifying and coordinating specific research needs for assigned areas/programs.

• Drive multi-brand positioning and experience strategy development and evolution in partnership with Product director.

• Lead and mentor a team of marketing professionals. Foster a collaborative and innovative work environment.

• Create, lead and drive NPD Commercialization for given categories for flawless launch, meeting business case and program objectives. Provide leadership and strategy to cross-functional teams to ensure key dates are met to drive NPD success.

• Create and execute annual marketing plans for product and solutions, including tools, assets, web, digital and other growth targets to support and meet overall business objectives.

• Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC. Monitor and analyze campaign performance, making data-driven decisions to improve ROI.

• Oversee the creation of engaging and relevant content for various platforms, including website, blog, social media, print material, displays and email. Collaborate with internal teams and external agencies to deliver programmatic marketing strategies that deliver high-quality content that resonates with our target audience.

• Track, analyze, and report on key performance metrics to measure the effectiveness of marketing efforts. Use insights to refine strategies and improve overall performance.

• Manage the assigned marketing budget, ensuring effective allocation of resources to achieve marketing objectives. Partner with business unit leadership as Sales Marketing teams for alignment of goals and priorities. Evaluate and negotiate with vendors and service providers.

• Represent marketing and be an active member of the business leadership team.

• Interface with external agencies (as applicable).

• Bachelor’s degree in Marketing, Business, Product Management or associated discipline.

• 10+ years of experience in brand or product management, or product marketing.

• Proven business strategy support skills and track record of supporting profitable growth.

• Demonstrated experience in areas of strategic planning, marketing, market research, brand positioning or management, brand preference research, promotions/advertising and execution of campaigns.

• Proven track record translating market and customer research to business strategy.

• Strong understanding of digital marketing channels, tools, and best practices.

• Strong collaboration skills and demonstrated ability to work effectively across functions (Product Management, Sales, Channel and Digital Marketing, Program Management, Finance, etc.).

• Experience with both product launch (new introduction) and lifecycle management (sustaining/repositioning).

• Proficiency in marketing automation platforms, CRM systems, and analytics tools.

• Ability to communicate effectively at all levels; outstanding written and verbal communication…