Senior Specialist, Research & Insights

Company description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well-recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

• Lead a dedicated account single-handedly with minimum to no supervision
• Act as an expert resource and trainer for the agency’s planning teams
• Ensure teams are aware of proprietary agency tools and approaches
• Prepare competitive reviews for clients
• Assist with global requests and contribute to global reports
• Leverage smart use of Power BI dashboards for competitive or other data reporting
• Intermediate understanding of media basics and be able to champion the key competitive/consumer tools (e.g. Infosys, Pathmatics, GWI/Vividata)
• Acts as a lead for driving whitepapers like PubliSEES
• Assist with new business pitches and corporate thought leadership pieces
• Prepare and present client reports

• Minimum requirement: 3+ years of research and/or media experience (preferably at an agency or media owner)
• University or College degree
• Able to access and interpret syndicated media databases (i.e. Vividata, Numeris, com Score, COMMB) using common industry software systems
• Familiarity with contemporary media planning terminology and principles
• Excellent organizational, interpersonal, and time management skills
• Ability to work independently and proactively but also be a team player
• Strong Microsoft Office skills, particularly Excel and Power Point
• Solid presentation and training skills
• Basic knowledge of primary/custom research methodologies, with an interest in learning more
• Enthusiastic, proactive, flexible and open to learning new things
• Previous exposure…