Paid Search Manager

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Department: Paid Search & Social

Employment Type: Full Time

Location: Bedford (Hybrid)

Reporting To: Sophie Williams

Compensation: GBP 32,000 - GBP 40,000 / year

Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards

We are looking for a new Paid Search Manager, due to expansion, to join our award‑winning Paid Media Team, based in Bedford. This position can be either fully remote or hybrid (3 days in the office, 2 days working from home), depending on the successful client’s location.

However, due to the need to visit the office and meet with clients the successful candidate will need to be based in the UK.

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• Best PPC Campaign (Large) at the 2024 UK Search Awards
• Our Head of Paid Media won Rising Star at the 2024 UK Search Awards

Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there's plenty of opportunity for progression?

Receptional are an industry leading, multi award‑winning team of creative and digital marketers. Specialising within the iGaming space we work with well‑known brands across the UK, Europe and North America, providing a range of services from one‑off projects to multi‑channel campaigns.

A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression. This is a company where you can build a career, we are long‑term focused and reward great performance with clearly defined career progression paths.

We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

Paid Search Managers are responsible for the day‑to‑day management of multiple Paid Search advertising campaigns, for our larger agency clients. This position will work closely with the Paid Social, SEO, Creative, Content, and Data & Innovation teams to execute Paid Search and Display strategies across multiple key accounts within the iGaming sector. The role will involve incorporating AI‑driven tools and workflows to enhance campaign efficiency, from ad copy creation to performance analysis.

The role will be Paid Search focused however, opportunity to learn wider platforms from a Social aspect will also be available.

• Create and optimise paid search campaigns efficiency and increase conversions
• Manage the day-to-day communication with clients, building and maintain good working relationships
• Ensure PPC best practices are implemented throughout all managed campaigns and for direct line reports
• Use AI-powered tools (e.g. ChatGPT, Google Ads' Performance Max AI features, or proprietary automation tools) to streamline campaign creation, testing, and optimisation.
• Ensure that spend and performance are closely monitored against KPIs
• Conduct daily checks on accounts to identify issues / opportunities
• Apply machine learning insights and automated processes to improve ad relevance and reduce manual workload.
• Maintain professional certifications (e.g., Google ads Certification).
• Stay up to date with industry trends and developments
• Contribute to internal team meetings, and other groups e.g., Focus Groups and culture initiatives.
• Provide clients with campaign insights and strategic advice.
• Provide campaign reporting, as per agreed client plans.
• Work with a Paid Media Account Director/Senior Paid Search Manager to develop strategy plans for your clients.
• Liaise with Platform partners e.g., Google, Facebook and/or Linked In strategists, as required
• Stay informed about the latest advancements in generative AI and automation and identify how these can improve team efficiency and campaign…