Senior Digital Marketing Manager

Diva International Inc. (“DIVA”) is looking for a Senior Digital Marketing Manager, who will lead the creation, optimization, and distribution of content that drives awareness, engagement, and conversion across DIVA’s digital ecosystem. This role ensures every campaign, story, and piece of creative connects DIVA’s brand purpose to measurable business growth. The role will lead the digital marketing funnel strategy end‑to‑end—collaborating with eCommerce and Performance Marketing to ensure content not only inspires but converts.

The role allows for remote work in Ontario, Canada only
. Travel may be required on occasion. Must be legally eligible for employment and reside in Ontario, Canada.

Since 2003, DIVA has introduced and onboarded millions of people as they keenly—or—anxiously—discovered reusable period care. Founded by mother‑daughter duo Francine Chambers and Carinne Chambers‑Saini, DIVA revolutionized the “feminine hygiene” industry and created the mass‑market adoption of sustainable period care alternatives. Today, the DIVA brand is synonymous with the menstrual care category, driving change and bringing sustainability to the forefront of new period care innovation.

We are DIVA. Your conscious cycle care partner.

Founded in 2002, DIVA disrupted the cycle care industry with the Diva Cup®, offering a reusable, comfortable, and innovative alternative to disposable menstrual products. As a pioneer in menstrual health and equity, DIVA has spent over two decades challenging taboos, advocating for education, and driving social impact initiatives that improve accessibility to period care worldwide. DIVA’s commitment to conscious wellness extends beyond menstrual care.

Guided by science‑backed formulations and human‑first innovation, DIVA continues to develop vegan, cruelty‑free, and premium crafted products that empower individuals to feel informed, confident, and cared for—without stigma.

Digital Funnel & Growth Strategy

• Lead the digital marketing funnel strategy and oversee end‑to‑end execution across brand awareness, engagement, and conversion.
• Develop integrated digital strategies across PR, social, influencer, content, and email/SMS touchpoints that align to brand and business objectives.
• Brief agency partners on audience targeting, creative direction, and campaign goals to ensure alignment with DIVA’s brand positioning and growth priorities.
• Collaborate with Performance Marketing to ensure paid and owned channels complement brand storytelling and drive measurable ROI.
• Monitor and manage key digital KPIs including traffic, engagement, conversion, CAC, ROAS, and LTV in partnership with eCommerce.

Content Strategy & Creation

• Plan and manage the integrated content calendar across digital platforms, aligning with product launches, brand campaigns, and cultural moments.
• Develop high‑performing educational, lifestyle, and purpose‑driven content that strengthens DIVA’s leadership in menstrual, pelvic, and intimate wellness.
• Collaborate with internal designers, copywriters, and external creators to deliver impactful multimedia assets (video, UGC, blogs, social, and landing pages).
• Ensure all content meets DIVA’s brand voice, regulatory requirements, and B‑Corp standards, maintaining a tone that is inclusive, empowering, and science‑backed.

Social Media & Community Engagement

• Own the strategy and execution of DIVA’s social media presence across all platforms (Instagram, Tik Tok, Pinterest, You Tube, Linked In).
• Identify emerging trends and creator partnerships that expand DIVA’s reach and relevance across consumer segments.
• Build and nurture brand advocacy through authentic storytelling, influencer programs, and social activations.
• Collaborate with CRM and eCommerce to ensure social storytelling supports campaign objectives and customer lifecycle engagement.

Performance, Insights & Optimization

• Partner with the Performance Marketing Manager to align creative and content testing roadmaps.
• Track and analyze digital content performance, translating insights into actionable recommendations for creative, messaging, and channel mix.
• Report on key engagement and conversion metrics, ensuring…